EMC Events, a division of EMC Outdoor

EMC Events, a division of EMC Outdoor
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Successful trade show marketing is about developing a media plan that aligns with and capitalizes on attendee behaviors in the market to accomplish a brand’s marketing goals. At a trade show, the focus of the attendees and exhibitors is the convention, but they also spend time outside of the convention center and beyond their hotel. Since every...

For advertisers and marketers, data is our life-blood. It guides every strategic decision we make. We spend countless hours tracking, gathering, understanding, and interpreting it. Even in the early days of advertising when newspapers were the only available medium, buyers understood the basic premise that the newspaper that could demonstrate the...

The dynamics of today’s market and how companies reach consumers is shifting. As the newest generation of buyers, millennials continue to gain purchasing power, and the market has adapted to their interests and buying habits. Millennials, unlike generations before them, spend more time shopping online and less time in stores, stream their TV and...

Once upon a time, at a desk not too far, far away…you receive a tradeshow budget. The boss wants to make a big impression with your new brand and exhibit at one of your industry’s top tradeshows. This is the first time your company has ever considered a tradeshow space! Excited by this fresh marketing venture, your thoughts begin to wander to the...

As strategic planners, our job is to consider the most effective and creative approaches that we can bring to market based on our clients’ goals, maximized budgets and, hopefully, a mix of genius creative spin. As an out of home and experiential marketing strategist, my job is to ensure that media planners, buyers and strategists are considering...

Even though Punxsutawney Phil saw his shadow and we’re muddling through 6 more weeks of winter, now is the time to start planning for Spring and Summer Mobile Tours. With a ton of front-end logistics like fabricating the vehicle, planning routes/location stops and hiring/training the right staff, it’s best to have at least 8 weeks to plan – but of...

Experiential marketing is becoming a more popular tool in the advertisers tool belt as brands and agencies realize how effective it can be at establishing a one to one relationship with consumers, generating positive awareness, and driving customer loyalty. Here are a few numbers that will help shed some light on why experiential marketing is so...

It goes by a lot of names…. “experiential marketing”, “event marketing”, “on-ground marketing”, “live marketing”, “participation marketing”, or “special events”. But no matter what name people use, it’s clear that there is one thing experiential marketing is, and that’s confusing. Experiential is still a (relatively) new channel, and it’s...

Abraham Lincoln famously said, “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” We would take that idea and say, “Give me six weeks to launch a marketing campaign and I will spend the first four sharpening the media plan”. To that end we’d like to devote the third and final installment of our Introduction...