George P Johnson Company

George P Johnson Company
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George P Johnson Company

 •  November 20

At GPJ we recognize the power of experiences. Experiences whether major or minor, positive or negative, can shape the trajectory of our lives. We’re dedicated to creating experiences that power brand devotion, but that’s not enough. Through our Project Pledge initiative, we’ve additionally dedicated ourselves to creating experiences that drive...

George P Johnson Company

 •  October 27

We are honored to announce that GPJ has been recognized with more than three dozen industry awards in 2017! Congratulations to our account teams, our clients and our Project Worldwide partners whom we collaborated with on many of these extraordinary experiences. BizBash Event Style Awards -Casa Cisco: Best Sponsor Activation at an Event -- MarCom...

George P Johnson Company

 •  October 4

Independent agency network Project Worldwide announced its full acquisition of Melbourne, Australia-based consumer engagement agency Dig+Fish. The Detroit-based holding company took a minority interest in Dig+Fish in 2014, less than a year after the agency was formed. The move to fully acquire Dig+Fish further bolsters Project Worldwide’s expanding...

George P Johnson Company

 •  September 28

Experiential marketing agency George P. Johnson (GPJ) opened a second office in Texas earlier this month as a natural evolution of its 50-year partnership with Toyota and Lexus. The new Dallas office is being led by Blake McKinney, a former senior leader at The Richards Group, who joined GPJ in August as vp/group account director. At Richards,...

George P Johnson Company

 •  September 8

“We’ve never been better positioned to deliver fearless creative, immersive digital engagements, and unforgettable brand experiences to our clients,” said GPJ President Denise Wong. Chris Gsell, an expert in emerging technology and digital strategy, joined as Director of Digital Engagement in August. Gsell, who previously worked at agencies...

George P Johnson Company

 •  August 28

Please Sign In with your email address for free access to this article IBM Corp. demonstrates its Watson artificial intelligence with an elaborate private trade show that proves the technology can predict weather, understand emotions, design dresses, improve chocolates – and produce 15,000 leads. By Charles Pappas Private trade show Company: IBM...

George P Johnson Company

 •  August 11

We’re already planning for March 2018 in Austin, Texas, when South by Southwest Music, Interactive and Film will draw over 100k people to the capital city for 10 days of panels and workshops, product launches, live music, networking, and of course, tacos and margaritas.
We'd really like to see more experiential marketing content this year, so we're...

George P. Johnson teams up with software company RainFocus
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As the media ecosystem continues to splinter and concerns over transparency and accountability grow, more and more big clients are pressing their agencies to provide reliable proof of ROI.
That trend has now bled into one of the hottest (and least understood) areas of the ad...

“You hear this a lot, but this really is a game changer,” said Chris Meyer, CEO of GPJ. “Our ecosystem shares data across the event technology landscape, while generating actionable analytics that work with our clients’ existing technology. But we’re not done. Very soon, we’ll be weaving in artificial intelligence to further leverage the data in...

Few would argue that Silicon Valley is the center of the tech universe. This is no doubt based on the innovative products and platforms that were born there. What is the secret to launching these brands, products, platforms, and services? PR? Advertising? Digital? All have surely played a significant role. But I’ll bet “brand experiences” or...