Adestra

Adestra
Share

Adestra

 •  January 2

Do you have “predictions fatigue” yet? You know, that tired feeling you get when everybody with access to a blog or email is telling you what to expect in the coming year. I’m not big on predictions. It’s not that they’re worthless. It’s just that nobody can predict the future. It’s like reading tea leaves or clicking your heels together and hoping...

Adestra

 •  December 21, 2017

Dear Friends and Colleagues, As 2017 draws to a close, we’d like to take the opportunity to look back on another successful year for Adestra. This year marked Adestra’s 13th birthday, although the company’s growth has matured far beyond that of a spotty teenager. From the resource of our global teams to increased platform deployments and...

Adestra

 •  December 20, 2017

Looking back on the trends of 2017, one thing is clear to me: the major themes carry forward and continue to be relevant for 2018. But what are they? No:1 trend for 2017 and 2018 – Retention We believe that customer retention is the most important metric for marketers—in 2017, 2018 and beyond. Google and Facebook have pretty much cornered the...

Adestra

 •  December 18, 2017

‘Tis the season to be jolly, and this is especially true for retail. To say that the holiday season is the most chaotic period for retail marketers is the understatement of the century, with some companies beginning their preparations in June or July. With so much planning and strategy involved, we thought it would be best to look at a few of the...

Adestra

 •  December 15, 2017

In case you missed it, the U.S. Federal Communications Commission (FCC) voted 3-2 on Thursday to repeal the longstanding practice of net neutrality. Without going into the pros and cons of that decision, our opinion is that it should not have been struck down. Net neutrality is a tenet and characteristic of the internet as we have known and...

Adestra

 •  December 13, 2017

Welcome to our new ‘Tech Talk’ series, where we dive a little deeper into the mechanics of email creation and offer insights from our in-house experts. First up is Digital Designer Gorka, covering the basics of interactive email – why we use it, how it’s coded, and who stands to benefit from its implementation. Interactivity in email has been a...

Adestra

 •  December 6, 2017

As with any user experience, design for the customer journey is crucial, and email is no exception to that rule. Speaking at Email Summit LA last week, Adestra’s Rob Pellow, Global Head of Design, gave three key areas that the design of your emails must deliver on in order to be successful. First, emails must uphold trust of past interactions. So...

Adestra

 •  December 4, 2017

Last week, Adestra held its first North American Email Summit and what a day it was. Over 50 clients, partners and friends, gathered together in Santa Monica, LA’s Huntley Hotel, for a day of discussions, learnings and networking. The Email Summit was designed to facilitate discussion amongst clients and partners. Email marketers are hungry and...

Adestra

 •  December 4, 2017

In previous posts, we gave you tips to improve your email strategy. However, an email campaign needs content, and what’s more, a content strategy. You may already have your content strategy set up, but there’re tweaks you could do to your current strategy. And if you don’t have one, here are 5 content tips to add to your email strategy this Holiday...

Adestra

 •  November 28, 2017

As anti-spam has been developed by a large number of different organizations over the course of two decades, it should come as no surprise that there are a wide variety of different methodologies that have been created to solve this problem. While many of these solutions may now be antiquated by today’s standards, that doesn’t mean that they have...