Event Design Magazine

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Event Design Magazine

 •  November 23

Short and Sweet: Welcome to the keynote in the era of the TED talk Remember keynote speeches with 11,000 people streaming into an auditorium to hear a company ceo expound for two hours on its latest products and growth strategy? Well, keynotes are still a draw for attendees, but nowadays, a lot of that streaming takes place online, reaching people...

Event Design Magazine

 •  November 15

The marketing technology conference of the year kicked off day two bright and early at 6:30 for ambitious attendees who took on the optional 5k Wake Up Run around some of Sin City’s top destinations. Then it was over to breakfast, where attendees munched on bacon and eggs, networked with fellow industry insiders and checked out the latest in live...

Event Design Magazine

 •  November 15

They say what happens in Vegas, stays in Vegas, but from an event marketing perspective, we hope that’s not the case. We all just learned too much about the latest event technology—from VR to AR to AI to data collection and so much more—for it to remain here. And we’re hoping that’s the case for everyone who attended. The third day of EventTech...

Event Design Magazine

 •  November 14

It was 62 and sunny in Las Vegas on Monday, not too shabby for the hundreds of EventTech attendees who flew in from all over the country to kick off the industry’s biggest—and only—marketing technology conference. And we didn’t just kick it off with bagels and coffee. In the wee hours of the morning, more than 20 hearty attendees grabbed an early...

Event Design Magazine

 •  November 13

Ally Bank last month sent a drone flying around the food court at Carolina Place Mall, delivering phone chargers to unsuspecting shoppers munching on burgers and checking email in the food court at Carolina Place Mall. The drone, in the form of a large Ally-branded purple balloon with a basket on that bottom bearing the tagline, “Ally Do It Right,”...

Event Design Magazine

 •  November 10

Top Insights From the Brand’s Array of High Altitude Events; Marie Claire in 2016 connected 100 women in business on the East Coast with 100 women in business on the West Coast for “Power Trip.” The 36-hour conference designed with the “badass girl boss” and busy woman in mind didn’t waste a moment—including the six-hour plane ride. The event...

Event Design Magazine

 •  November 3

The average consumer is accustomed to making purchases with the click of a button, but what about the tap of an app? In a quest to illustrate what the future of brick and mortar retail will look like, Marie Claire magazine and technology partner Mastercard this fall activated The Next Big Thing Concept Shop in New York City (Sparks, Philadelphia,...

Event Design Magazine

 •  November 2

Electronics brand LG has partnered with Dolby, the company that brought us “surround sound,” in an experience that immerses attendees in the sounds, color and picture quality of its razor-thin LGW7 OLED TVs. The activation, dubbed Cinema House, launched Oct. 12 in New York City’s Madison Square Garden, the first stop in a two-month tour that gives...

Event Design Magazine

 •  November 1

The Wide-Ranging Fan Base Spans Regions and Generations It can be indie, it can be gritty, it can be rock and pop. It’s on primetime à la the CMA Music Festival’s annual “Country’s Night to Rock” (called the most social show of the year by Forbes in 2014). And thanks to Blake Shelton, the country music genre has earned mainstream influence on NBC’s...

Event Design Magazine

 •  October 31

Event marketers have long been aware of the benefits of experiential programs when it comes to creating awareness, changing brand perception and making that all-important one-on-one connection with their target audience. In the case of Taste of Home, a Trusted Media Brand publication that has activated live event programs with sponsors and...