MCI Group (Europe, Asia-Pacific and India, the Middle East and Africa, the Americas)

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MCI is the world’s leading provider of strategic engagement and activation solutions and has been a key driver of innovation in the meetings, events, association and congress industries since 1987. Through creative live experiences and digitisation, globalisation, brand enhancement and content strategies, MCI helps multinational companies and international associations to enhance organisational performance, grow globally, energise communities and drive business results.

Developing Your China Strategy, What’s Next? MCI China is pleased to announce a unique opportunity to listen to a deeply experienced China expert as he helps US association executives seek ways to improve their China strategy in an era of major change. Join Mr. Kenneth Jarrett, President of the American Chamber of Commerce in Shanghai , as he...

As of October 31, 2017, a total of 242 foreign NGO (FNGO) offices have registered successfully in China. In figure 1 below, shows the leading registration areas and where FNGO’s are based. Beijing 80 Shanghai 57 Yunnan 19 Guangdong 15 Tianjin 8 Liaoning 8 Other areas...

For two years, 20 associations have participated in the first ever benchmark indices designed to better understand how relationship strength affects the ability to improve engagement with members and customers through empirical data. Thousands of members and customers from US and overseas responded as we sought to answer: How strong is the current...

Practical Steps to Build Impact for Medical Education in China Thursday September 7th, 9:00- 945 am Eastern Medical education and international exchanges is a long-standing collaboration between the US and Chinese associations. US associations are seeking to better define their impact in China beyond annual visits for scientific exchanges. The...

If you are travelling to ASAE next week, be sure to check out the following sessions which all take place at the MTCC – South Building. Build Medical Education in China: Strategy and ROI Monday, August 14, 2017 9:00 AM – 10:00 AM Room: 717AB Medical education and international exchanges is a long-standing collaboration between the US and Chinese...

Last week I had the pleasure of attending the latest CESSE Annual Meeting in Quebec City. Kudos to organizers for a very good educational event and to the supplier community of Quebec and Canada for an excellent immersive customer experience. If you haven’t had a chance to go to Quebec City – you are missing something special. I was invited to...

Join Greta Kotler of ASAE and Nikki Walker of MCI Group for the unveiling of an exciting new global management diagnostic tool that associations will be able to use to improve strategy and operational planning. International expansion is an increasingly important issue to associations, the needs of members for their associations to help them...

With 28 countries, the European Union is one of the largest and most profitable markets in the world. While Europe is not new to US associations, the business results generated by many could be significantly improved. Is there a one size fit all to best approach the European audience? How effective are associations at adapting to European...

power of community with live & digital experiences for meetings, events, congress & association Read more Download the Case Study Download the Case Study Download the Case Study Download the Case Study Download the Case Study Download the Case Study Read more If you have a passion for innovation and a desire to grow with a company that embraces...

The world’s leading international meetings marketplace is now in its 15th year and has moved back to a May date. As always IMEX Frankfurt is going to be another incredible experience. Over the years, IMEX has become the leader in the ever-changing face of the meetings industry. Constantly evolving and with a firm finger on the pulse of all the...