FreemanXP

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Our team is insights-driven and recognized for exceptional creative thinking and flawless program execution, no matter the scale. We work alongside the teams of the world’s most successful brands to develop and deliver successful experiential marketing strategies and programs. As a boutique agency within the Freeman organization, we are backed by 85 years of face-to-face marketing innovation. We leverage Freeman’s experience, relationships and unmatched global resources to bring a whole new level of flexibility and scale to our clients’ programs.

FreemanXP

 •  April 11

All Blogs Details New trends that are transforming event sponsorship In the busy world of event planning, sponsorships are often treated as a separate part of the event experience. Organizers and marketers are frequently so focused on managing the details of sponsorships that they sometimes forget to think through what attendees (and the sponsors...

FreemanXP

 •  April 10

All Blogs Details Events and brand experience: Real results, real impact, all around the world With Global Meetings Industry Day (GMID) coming up, our industry is afforded the opportunity to celebrate its impact on people, business, and communities. On April 12, event professionals from across the global meetings and events industry will come...

FreemanXP

 •  March 28

Industry leaders share insights into event best practices
A version of this article originally appeared in the CEMA newsletterWhat happens when you bring together three dynamic marketers for an exclusive deep dive into the impact of today on tomorrow’s vision and the future of brand experience?You get an event with the potential to transform how...

FreemanXP

 •  March 27

All Blogs Details The case for using Snapchat as part of your event social media strategy, and a step-by-step guide to get started Note: Since social media networks like Snapchat are updated regularly, we recommend always cross-referencing its support page. As an Art Director for the brand experiences of several major corporate brands, I’m...

FreemanXP

 •  March 16

All Blogs Details The new Event Marketer B-to-B Dream Team weighs in In the past, consumer marketing has been the belle of the ball when it comes to creative campaigns and brand experience — often gaining the lion’s share admiration and accolades. But don’t be mistaken! B-to-B marketers are increasingly giving consumer marketers a run for their...

FreemanXP

 •  March 16

All Blogs Details Even without heading to Austin, there is still much to learn from the brand takeovers and unique activations at SXSW Written by: Jessica Fritsche, Content Marketing Manager, Freeman For the past two years, I was lucky enough to be part of the Freeman team on the ground in Austin, Texas for South by Southwest (SXSW), the two-week...

FreemanXP

 •  March 12

How the likes of MWC and Web Summit provide a platform for new ideas; With the advent of technology and the rise of crowdfunding platforms, the start-up scene is booming — in Europe alone the sector accounts for 828,982 companies that employ 4.52m people, and they’ve received €36bn worth of funding. This has made way for a plethora...

FreemanXP

 •  March 8

All Blogs Details How the women of Freeman are leading, working, and succeeding This year, International Women’s Day (IWD) is more important than ever, with recent movements all over the world pushing for women’s equality. Celebrated since 1911 and created by the Suffragettes who fought for their right to vote, International Women’s Day is both a...

FreemanXP

 •  March 2

All Blogs Details The show where all eyes are on tech Technology is changing and evolving at a rapid pace, which makes unveiling the latest and greatest tools the name of the game at Mobile World Congress (MWC). It’s one of those events where you go in expecting to see, hear, and get completely immersed in revolutionary new devices, and it’s also...

FreemanXP

 •  February 27

All Blogs Details Every experience, event, or booth has a story to tell. Here’s how to make your audience the hero of it. Marketing guru and best-selling author Seth Godin famously said, “Marketing is no longer about the stuff that you make, but about the stories you tell.” The quote makes perfect sense, especially in the digital age where brand...