FreemanXP

FreemanXP
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Our team is insights-driven and recognized for exceptional creative thinking and flawless program execution, no matter the scale. We work alongside the teams of the world’s most successful brands to develop and deliver successful experiential marketing strategies and programs. As a boutique agency within the Freeman organization, we are backed by 85 years of face-to-face marketing innovation. We leverage Freeman’s experience, relationships and unmatched global resources to bring a whole new level of flexibility and scale to our clients’ programs.

FreemanXP

 •  May 22

All Blogs Details Event highlights our industry’s commitment to building a better future Many of the world’s most respected brands are becoming very active at promoting how they are helping to make the world a better place. This macro trend was highlighted in our recent TrendLab update and our global outlook content — and was also a big area of...

FreemanXP

 •  May 20

All Blogs Details Brand experiences don’t just communicate — they connect. In this three-part series, we will explore what changes are in store for marketers. We’ve all heard that the marketing industry is evolving at a breakneck speed. I actually think it’s our audiences that are doing the evolving. As marketers, we’re all just trying to keep...

FreemanXP

 •  May 16

All Blogs Details Q&A with B-to-B Dream Team Captain Helen Stoddard We recently caught up with B-to-B Dream Team captain Helen Stoddard of Twitter to explore her take on the brand experience industry, attracting the right audience, measurement, maximizing budget, and more. Here’s what she had to say. Congratulations on being named captain of the...

FreemanXP

 •  May 11

All Blogs Details From digital quizzes to scavenger hunts, interactive games can mean serious business for marketers Written by: Madeleine Bart, Marketing Manager Freeman Audio Visual Canada, Jessica Glenn, Sustainability Manager, Freeman, and Breanna Pimentel, Client Support Coordinator, FreemanXP Forget trying to catch a Pokémon on your mobile...

FreemanXP

 •  May 9

Lessons from the B-to-B Dream Team Power Panel Lessons from the B-to-B Dream Team Power Panel Lessons from the B-to-B Dream Team Power Panel; Last month, Event Marketer revealed the 2017 edition of the B-to-B Dream Team. And last week, this group of hard-hitting marketers came together for a panel session at Experiential Marketing Summit that drew...

FreemanXP

 •  May 9

All Blogs Details Everything you need to know: CliffsNotes version As always, the talent, education, and networking at EMS proved to be top notch. The experience was amazing (kudos to the organizers) as the Windy City proved to be a fun and formidable host for some of the most innovative minds in brand experience. With so much rich information from...

FreemanXP

 •  May 5

All Blogs Details How taking a step back to reroute and refresh your approach can lead to new insights Finding new and inventive ways to grow audiences can seem like a never-ending process…and sometimes it is! While it’s important to stay on the pulse of what’s new to keep our tactics fresh, sometimes re-evaluating a tried-and-true approach or...

FreemanXP

 •  May 3

All Blogs Details How creating a cohesive visual brand identity generates deeper affinity and engagement with your event What is a brand? A brand is a promise of an experience. It’s what people feel, think, and say about a company, a product, service, or even a person. In my mind, a brand is a distinctive set of characteristics that creates a...

FreemanXP

 •  May 1

How Marketo partnered with Amazon and Freeman to bring intelligent voice response to attendees; Intelligent voice services are poised to be a game-changer, not just in our lives, but in our industry, thanks to the advent of smart, interactive voice-activated services. This technology is still in its infancy, but companies like Amazon are rapidly bringing it to the mainstream.

FreemanXP

 •  April 27

All Blogs Details Exposure to the fast-paced events industry is key Written by: Millie Porter, Marketing and Events Intern, FreemanXP EMEA In today’s competitive workplace, it’s important for school leavers and graduates to consider the different ways that they can stand out from the crowd and catch employers’ attention. While top final year grades...