FreemanXP

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Our team is insights-driven and recognized for exceptional creative thinking and flawless program execution, no matter the scale. We work alongside the teams of the world’s most successful brands to develop and deliver successful experiential marketing strategies and programs. As a boutique agency within the Freeman organization, we are backed by 85 years of face-to-face marketing innovation. We leverage Freeman’s experience, relationships and unmatched global resources to bring a whole new level of flexibility and scale to our clients’ programs.

FreemanXP

 •  January 16

All Blogs Details How digital trends bring us and our worlds closer together While trends may come and go, they often represent important societal barometers that warrant our attention. Staying mindful of trends in our own markets and across the world helps marketers keep up with the speed of culture. Moreover, understanding how current trends can...

FreemanXP

 •  December 22, 2017

All Blogs Details Reflecting on some of this year’s highlights As the year draws to a close, we’re taking a look back at the content we created in 2017 that you liked most. You’ll find thought leadership blogs, event recaps, case studies and more. 1. Looking ahead: five key brand experience trends It’s always great to start the year by adding some...

FreemanXP

 •  December 21, 2017

All Blogs Details Preparation is half the battle to brand experience success in 2018 A version of this article originally appeared in Corporate Event News When it comes to building strong connections between a brand and an audience, there’s nothing quite like brand experience. The medium combines several different elements — physical space, digital...

FreemanXP

 •  December 20, 2017

All Blogs Details How the most popular content of the year can help us prepare what's next It’s the time of year when event marketers and brand marketers hit recharge. Before you gear up for 2018, reflect and explore the top trends and tips of the year for inspiration. Most Popular Content: Maximize Your Event Investment: Brand Experience...

FreemanXP

 •  December 8, 2017

All Blogs Details What marketers should watch for in the coming year For years, marketing gurus have exhorted corporate marketers to know their audiences. These days, though, that’s beginner-level advice. Marketing in 2018 will require competing on an even higher level, where winning means not only understanding the landscape, but also masterfully...

FreemanXP

 •  December 6, 2017

All Blogs Details The latest research data from a panel of affluent, design-centric consumers It’s important for brands to understand their consumers. Staying in sync with audiences is what creates loyalty and lifetime customers. A particularly high-value segment is made of design-minded, affluent consumers who stay on the edge of trends and...

FreemanXP

 •  November 16, 2017

All Blogs Details How understanding common challenges and planning strategically make all the difference China’s economy, after several slow years, is showing signs of rejuvenation with a 6.8 percent growth in its economy in the third quarter. Chinese businesses may be breathing a bit easier now, but many have taken that sluggish period as a signal...

FreemanXP

 •  November 10, 2017

All Blogs Details Building brand trust through human interaction There is a sea change underway in the world of marketing. And many organizations are jumping in with both feet and making a real commitment to transformation. Today’s marketers realize that single, disconnected points of engagement are no longer the answer if they are to have a...

FreemanXP

 •  October 25, 2017

All Blogs Details Best practices for evolving traditional sponsorship programs in the digital age Digital transformation has changed today’s audiences. Consumers are more sophisticated and skeptical, preferring experiences over brands, moments over bargains. Legacy advertising and marketing no longer have that impactful reach. This consumer shift...

FreemanXP

 •  October 25, 2017

All Blogs Details What CMOs need to know to maximize the emotional impact of brand experiences We are a society that has become hyper-personalized. Today’s consumers don’t just appreciate customized content — they expect it. Whether we’re shopping for clothes, planning a vacation, or browsing for a TV show to watch, we seem to have very little...