FreemanXP

FreemanXP
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Our team is insights-driven and recognized for exceptional creative thinking and flawless program execution, no matter the scale. We work alongside the teams of the world’s most successful brands to develop and deliver successful experiential marketing strategies and programs. As a boutique agency within the Freeman organization, we are backed by 85 years of face-to-face marketing innovation. We leverage Freeman’s experience, relationships and unmatched global resources to bring a whole new level of flexibility and scale to our clients’ programs.

FreemanXP

 •  November 16

All Blogs Details How understanding common challenges and planning strategically make all the difference China’s economy, after several slow years, is showing signs of rejuvenation with a 6.8 percent growth in its economy in the third quarter. Chinese businesses may be breathing a bit easier now, but many have taken that sluggish period as a signal...

FreemanXP

 •  November 10

All Blogs Details Building brand trust through human interaction There is a sea change underway in the world of marketing. And many organizations are jumping in with both feet and making a real commitment to transformation. Today’s marketers realize that single, disconnected points of engagement are no longer the answer if they are to have a...

FreemanXP

 •  October 25

All Blogs Details Best practices for evolving traditional sponsorship programs in the digital age Digital transformation has changed today’s audiences. Consumers are more sophisticated and skeptical, preferring experiences over brands, moments over bargains. Legacy advertising and marketing no longer have that impactful reach. This consumer shift...

FreemanXP

 •  October 25

All Blogs Details What CMOs need to know to maximize the emotional impact of brand experiences We are a society that has become hyper-personalized. Today’s consumers don’t just appreciate customized content — they expect it. Whether we’re shopping for clothes, planning a vacation, or browsing for a TV show to watch, we seem to have very little...

FreemanXP

 •  September 20

All Blogs Details Hank Green and Michael Gardner on what makes VidCon tick Online video is long past a new Internet fad — it’s taking over our mobile devices and our free moments as a primary source of content consumption. Just look at YouTube, with more than 1 billion users and more views every week from the 18-49 crowd than traditional...

FreemanXP

 •  September 19

All Blogs Details FreemanXP and BMW receive recognition for the launch of the All-New BMW 5 Series as a top brand experience in APAC We partnered with BMW Asia to design, customise, and deliver a never-before-seen, immersive show experience that fully embodied the persona of the vehicle, and its protagonist, the Business Athlete. The show-stopping...

FreemanXP

 •  September 15

All Blogs Details Bringing your partner in at the right time helps you achieve experience excellence In the international market, we’re seeing a huge shift happening that is pushing experience toward the center of the marketing ecosystem; that’s exciting for us. Brands are eager to tackle fresh new ideas from strategic marketing partners who come...

FreemanXP

 •  September 15

All Blogs Details How strategic planning can set your brand experience ablaze regardless of organization size or industry Strategic planning is sometimes perceived as a solution only employable by larger organizations with deep pockets and resources to burn. I disagree with this, contending that strategy is accessible and beneficial to all sizes...

FreemanXP

 •  September 6

All Blogs Details Creating new ways for audiences to visualize, engage, and empathize This is the first installment in a three-part series in which Chris Cavanaugh, EVP & Chief Marketing Officer of Freeman, discusses the event technology that is shaping the future of the brand experiences. Keeping up with event technology can be a full-time job. It...

FreemanXP

 •  September 6

All Blogs Details FreemanXP leader joins the CEMA board 09/05/17 — From CEMA Online: "It is with tremendous excitement we introduce our new CEMA Board members, announced at CEMA Summit 2017. Congratulations and welcome to these leaders amongst us who will be responsible for overseeing the business affairs of CEMA while encouraging innovative...