FreemanXP

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Our team is insights-driven and recognized for exceptional creative thinking and flawless program execution, no matter the scale. We work alongside the teams of the world’s most successful brands to develop and deliver successful experiential marketing strategies and programs. As a boutique agency within the Freeman organization, we are backed by 85 years of face-to-face marketing innovation. We leverage Freeman’s experience, relationships and unmatched global resources to bring a whole new level of flexibility and scale to our clients’ programs.

FreemanXP

 •  January 12

All Blogs Brands head ‘on live’ to connect with tech savvy consumers We live in a day and age where technology is central to everything that we do — be it using smartphones to check our social channels on the morning commute, working off of a laptop all day or joining a Google Hangout conference call with colleagues on the other side of the...

FreemanXP

 •  January 12

All Blogs Details From booth design to brand experience, this year’s CES was full of marketing inspiration Written by: Jessica Fritsche, Content Marketing Manager, Freeman Every January, Las Vegas is taken over by technology. CES® is known all over the world as the epicenter for innovation, inspiration, and everything cool in the world of...

FreemanXP

 •  January 11

VR is emerging as the hot new technology to rock the marketing world and beyond Although it’s not necessarily a new innovation, recent advancements have made virtual reality (VR) more immersive and affordable than ever before. As a result, VR is now capturing our imaginations and transforming everything from everyday experiences...

FreemanXP

 •  January 11

All Blogs Details Q&A with B-to-B Dream Team member Shantel Gascoigne of Microsoft Shantel Gascoigne understands the powerful, 365-day content-generating machine that an event can be. That’s why this B-to-B Dream Team member focuses on turning the Microsoft Worldwide Partner Conference, one of the brand’s flagship events, into an opportunity not...

FreemanXP

 •  January 11

All Blogs How VR merges the creative with the practical — with unlimited potential​ After years of conjecture, development, and dreaming, it’s almost hard to believe that the day of virtual reality has arrived. But now that Virtual Reality (VR) has finally reached the consumer level, and tech giants like Google and Samsung are getting involved in...

FreemanXP

 •  January 11

All Blogs Details Why embracing event technology gives brand experience an advantage I often ask people which invention they think most impacted humanity to date. There are several great answers to this question, but one that stands out particularly for me is the printing press. It’s invention allowed knowledge to be replicated and shared at a...

FreemanXP

 •  January 6

All Blogs Details The coolest tech from the CES show floor with big marketing potential Written by: Jessica Fritsche, Content Marketing Manager, Freeman CES® 2017 is barely underway, but Las Vegas is already bursting at the seams with big brands, gadget lovers, and marketers galore — all here to see the latest and greatest in technology. And with...

FreemanXP

 •  January 5

All Blogs Using metrics to drive emotion To create engaging experiences, event marketers need more than ideas. You need solid strategies that are backed by empirical data. Numbers don’t lie, which make them ideal for gaining real insight. When we analyze our numbers at Freeman — like our rich base of corporations that exhibit on Freeman shows as...

FreemanXP

 •  January 5

All Blogs Details One Agency’s Work with The UN I recently discovered a singular commonality between Albert Einstein, physicist and father of the theory of relativity, supermodel and designer Alek Wek, the renowned sculptor and artist Anish Kapoor, and singer and X-Factor host, Rita Ora. This commonality manifested itself into a formula and a...

FreemanXP

 •  January 4

All Blogs Apply this measurement tool to ensure great experiences deliver great results As event professionals and marketers, we can’t rest on our laurels and settle for the status quo. To stay ahead and consistently deliver the best experiences possible, we must assess and ask questions before, during, and after events. The trick is understanding...

FreemanXP

 •  January 3

All Blogs The video game specialists play in the live event space, too Adam Merrett, European PR Manager at Sony PlayStation was among the guests at FreemanXP in EMEA’s recent Design the Future event, where Bruce Mau, Chief Design Officer at Freeman discussed the company’s design thinking approach and looked at some of the ways it can be applied to...

FreemanXP

 •  December 20, 2016

All Blogs A look back at the most-read blogs from FreemanXP As the holidays approach, most of us are focused on wrapping up projects, programs, and gifts, while thinking about the year ahead. 2016 was an exciting year for brand experience, setting the stage for even bigger things to come. So as we celebrate the close of one year and beginning of...

FreemanXP

 •  December 18, 2016

All Blogs Three ways to incorporate design for an impactful education session Written By: Frank Porcaro, Graphic Designer FreemanXP At most events, attendees go from session to session listening to speakers, participating in discussion, and watching presentations. Want to make your presentation the one that they can’t stop talking about? Create a...

FreemanXP

 •  December 14, 2016

All Blogs A recap of the recent FreemanXP event in London FreemanXP teamed up with Yasmin Arrigo, Editor-in-Chief at Event magazine to present Design the Future with Bruce Mau, an exclusive event for clients and partners at its offices in London recently. The event saw Yasmin interview Bruce about design thinking and how the methodology can help...

FreemanXP

 •  December 12, 2016

All Blogs What brand marketers can expect to see next year Curious about the trends for brand experiences in 2017? We asked a panel of our industry experts to weigh in on predictions for brand marketers in the coming twelve months. From music festivals to “less is more” social, and from digital marketing to creative collaboration — and even a World...

FreemanXP

 •  December 9, 2016

All Blogs The key trends to watch this festive season We’ve given our FreemanXP TrendLab a Christmassy makeover in celebration of ‘the most wonderful time of the year’. To celebrate the festive season, we’ve taken 12 concepts – many of them can be found in our existing TrendLab, and we’ve also thrown a handful of festive-themed brand experience...

FreemanXP

 •  December 7, 2016

All Blogs It’s time for education, innovation, and a whole lot of shiny new tech It’s that time of year again — not just the holidays, but prepping for four full days of innovative new technologies. Vegas is getting ready for CES® 2017, as are the Consumer Technology Association(CTA)TM and the leading names in tech, and we can’t wait to see what...

FreemanXP

 •  December 2, 2016

All Blogs Return to the human side of healthcare event marketing Personalized, hyper-targeted experiences are the new norm — and the impact for healthcare event marketers has the potential to be enormous. In a world where patient privacy is paramount and brand messages are tightly regulated, creating individualized experiences that are delivered en...

FreemanXP

 •  December 2, 2016

All Blogs Details Attract and engage key audiences at your booth and beyond with powerful personalization strategies There’s a change happening on the exhibit floor. Today’s trade show participants come to the exhibit floor armed with information. They’ve done their homework. They know what problem they want to solve or which products they want to...

FreemanXP

 •  November 29, 2016

All Blogs Details Vodafone and FreemanXP discuss how the audience and consumer become maker, creator, and risk taker OUR PERSPECTIVE An e-literate is considered to be anyone who is adept at using information technology, such as a computer or a smartphone. E-literates are an important audience to understand — they transcend traditional demographics...