FreemanXP

FreemanXP
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Our team is insights-driven and recognized for exceptional creative thinking and flawless program execution, no matter the scale. We work alongside the teams of the world’s most successful brands to develop and deliver successful experiential marketing strategies and programs. As a boutique agency within the Freeman organization, we are backed by 85 years of face-to-face marketing innovation. We leverage Freeman’s experience, relationships and unmatched global resources to bring a whole new level of flexibility and scale to our clients’ programs.

FreemanXP

 •  July 13

Four tips for getting started with digital advertising Today’s show organizers and event marketers have a dizzying array of choices when it comes to growing their events: web, social media, social advertising, retargeting...the list goes on and on. Growing an event also means creating a better experience during the event as well...

FreemanXP

 •  July 11

All Blogs Details Counterintuitively, Asia focuses on the message, not the mechanism In our recent brand experience study, one of the interesting findings was that Asia is by far an early adopter of technology for deeper personalization and immersion. When it comes to tapping into sensory interaction as a way to personalize brand experience, 42...

FreemanXP

 •  July 6

All Blogs Details Agency enters list in top 15 FreemanXP has placed at number 13 in the UK top 50 agencies list 2017, released by Conference & Incentive Travel (C&IT) magazine as part of the annual State of the Industry report. This year marks the first time FreemanXP has participated in the list, which ranks UK agencies by their event-based...

FreemanXP

 •  June 29

All Blogs Details Agency jumps three spots, representing significant growth FreemanXP has placed seventh in the Event magazine agency league table 2017, up from 10th position in the previous year’s report. The agency entered the EMEA market just three years ago, and in a short time has made a significant impact, securing new brand partnerships,...

FreemanXP

 •  June 28

All Blogs Details An insider’s guide to creating an event for passionate audiences As a millennial marketer, I thought I was in with the cool kids and knew what to expect from VidCon — fans and YouTube celebs coming to meet one another and share ideas. But the experience at VidCon was so much more than that! The largest gathering of the online...

FreemanXP

 •  June 24

All Blogs Details Why expressing yourself is good for business From seasoned executives to newcomers in the business world, panelists cleared the fog from the hazy topic of culture in our hosted panel during AIGASF Design Week, “Crafting a Culture of Creativity.” This inspirational session left people with practical tips to create a culture they...

FreemanXP

 •  June 22

All Blogs Details Q&A with Jennifer Heaton of Adobe Being named to both the Event Marketer B-to-B Dream Team and the BizBash Innovators list in the same year is no small feat. But those are the exact accolades bestowed upon Jennifer Heaton, senior group manager, event marketing at Adobe — and for good reason. She’s spent her career combining art...

FreemanXP

 •  June 21

All Blogs Details Diversity and brand experience go hand in hand Written by: Brea Carter, Marketing Manager, and Georgina Campbell, Marketing and Events Intern Marketing, advertising and communications professionals have returned to the iconic French Riviera for the 64th Cannes Lions International Festival of Creativity, which spans multiple days...

FreemanXP

 •  June 16

All Blogs Details Fuel your event portfolio with high-octane market research Award-winning social media scientist and author Dan Zarrella once said, “Marketing without data is like driving with your eyes closed.” In the brand experience category, without data gathered from research, you risk participating at events that sputter when it comes to...

FreemanXP

 •  June 9

All Blogs Details Tinkerers and DIY-ers unite! Written By: Matthew Beall, IT Technician, FreemanXP The impressive “Greatest Show (and Tell) on Earth” attracted a sea of people to San Mateo, CA on May 20-21. Maker Faire could be described as a combination of summer fair with a carnival, Burning Man, Exploratorium, comic con, and inventor...