FreemanXP

FreemanXP
Share

Our team is insights-driven and recognized for exceptional creative thinking and flawless program execution, no matter the scale. We work alongside the teams of the world’s most successful brands to develop and deliver successful experiential marketing strategies and programs. As a boutique agency within the Freeman organization, we are backed by 85 years of face-to-face marketing innovation. We leverage Freeman’s experience, relationships and unmatched global resources to bring a whole new level of flexibility and scale to our clients’ programs.

FreemanXP

 •  March 27

Our EMEA team’s resident intern on the importance of teamwork
Millie Porter, Marketing and Events Intern, FreemanXP EMEA
I’ve recently completed my first four weeks as a marketing and events intern at Freeman and FreemanXP, and it’s been a great ride so far. I’ve walked the halls of events like The London Book Fair, helped with the build of...

FreemanXP

 •  March 24

The Drum Arms hosts sessions during Advertising Week Europe
Marketing and media news outlet, The Drum decided to do something a little different for this year’s Advertising Week Europe, by taking over a London pub for four of the events five days. The team used the venue as a base to host a series of sessions about industry-relevant topics, as well...

FreemanXP

 •  March 23

Creative and design highlights from the London event
Advertising Week Europe has returned to London for five days of activity, designed not just for the advertising industry, but those who play within the marketing, technology and entertainment sectors, too. Each day is packed full of interesting presentations, panel discussions, and workshops, as...

FreemanXP

 •  March 23

Your digital starter kit: best practices for using digital to gain event attendees
During last week’s Thinking Thursday event, we gathered industry experts to discuss ideas for solving the illusive audience attraction mystery, which often feels like harnessing a unicorn. The concept sounds sparkly and amazing, but the process to corral attendees —...

FreemanXP

 •  March 22

The latest in digital tech, booth design, and event marketing met for a singular event in Las Vegas
EXHIBITORLIVE came and went with a big bang at Mandalay Bay in Las Vegas, leaving behind an aftershock of valuable education, products, and insights on the brand experience category. That’s not surprising, with more than 6,000 attendees and 169...

FreemanXP

 •  March 18

Inspiration and innovation from five days of the best in brand experience
Inspiration and innovation from five days of the best in brand experience
Written by: Jessica Fritsche, CONTENT MARKETING MANAGER, FREEMAN and Mark Fein, SVP, Strategy, FreemanXP
This article originally appeared on Freeman.com
SXSW Interactive is over, Film is still going,...

FreemanXP

 •  March 14

Real-world applications highlight the ubiquity of tech
Virtual reality (VR) and artificial intelligence (AI) have had a lot of air time over recent years. They’ve been touted for their ability to re-imagine reality and create new, more efficient ways of creating immersive experiences both in our personal lives and at work. As is often the case,...

FreemanXP

 •  March 13

What you need to know from Austin
Written by: Jessica Fritsche, Content Marketing Manager, Freeman
Rain or shine, it’s time for SXSW to take over Austin for 10 days of great sessions, films, meetups, music, and more. People from all over the globe have descended on downtown to take it all in, and our team on the ground is here to do the same. The...

FreemanXP

 •  March 10

Key learnings from the London-based industry event
Key learnings from the London-based industry event
Marketing Week Live brings marketers from all over Europe to London to listen in on a range of topics, from new engagement tactics and emerging trends through to applications of the latest tech. Various themes emerged throughout the event’s...

FreemanXP

 •  March 9

Six stats to inform your attendee marketing spend
As marketers, it’s important to evaluate our brand experiences using key benchmarks and to review relevant metrics that affect our industry. Casing the marketplace for relevant data empowers our decisions and reminds us we’re not alone in our challenges. When it comes to growing attendance at our...