FreemanXP

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Our team is insights-driven and recognized for exceptional creative thinking and flawless program execution, no matter the scale. We work alongside the teams of the world’s most successful brands to develop and deliver successful experiential marketing strategies and programs. As a boutique agency within the Freeman organization, we are backed by 85 years of face-to-face marketing innovation. We leverage Freeman’s experience, relationships and unmatched global resources to bring a whole new level of flexibility and scale to our clients’ programs.

FreemanXP

 •  February 24

All Blogs Details How user-generated content makes brand experiences better Creating a great brand experience and creating great content are not distinctly different activities. A successful brand experience maximizes all the ways you can engage attendees, setting the stage for them to interact, network, and share information. And as they say,...

FreemanXP

 •  February 22

All Blogs Details When must we switch off, and when is it ok to switch on? OUR PERSPECTIVE Jordan Waid,VP, Experience Design International for FreemanXP The use of technology to record and communicate nearly every aspect of our lives is becoming more and more prevalent. Most of us are hard-wired to check our smartphones and view or update our...

FreemanXP

 •  February 21

Why the right team makes all the difference in a successful VR implementation Everybody is talking about how virtual reality will change the events industry. While the opportunity is exhilarating, it’s also important to know how to best approach VR from a strategic standpoint and how to put the right people in place to ensure...

FreemanXP

 •  February 21

All Blogs Details Key takeaways from Peter McGrath’s creative session in London Peter McGrath, SVP, Creative at FreemanXP delivered a presentation to an intimate group of clients at our London office recently. Drawing on his more than 25 years’ of experience at Walt Disney Co., Peter explored the ideas of entertainment experience design and...

FreemanXP

 •  February 15

Technology, design thinking, and why we all need to travel more. As the co-founder of Kickstarter and founder of Lost Arts, Charles Adler is passionate about providing people with a platform to be creative and innovative. Now as a member of the Freeman Design Leadership Council, Charles will bring that same passion to the world of...

FreemanXP

 •  February 9

All Blogs Details How football's championship event sets the marketing standard for brands to engage both local and global audiences Written By: Mike Wohlitz, Vice President, Event Services Bringing one of the world’s largest sporting events into living rooms around the world is no simple feat. Neither is ensuring that the same event, as well as...

FreemanXP

 •  February 8

Why an experience is worth a million words Passion and honesty are two things that really drive Haluk Kulin, SVP, strategy and data for FreemanXP and member of the Freeman Design Leadership Council. According to Haluk, these two qualities hold tremendous value in this world. In this video, Haluk shares his perspective on these...

FreemanXP

 •  January 25

All Blogs Why face-to-face transcends barriers to create a human-level connection I knew going to Cuba this past year would be a culture shock. I was anticipating getting lost in salsa music and diving into the daily life of a local — a detour from my ordinary routine. But actually being in Cuba helped me realize the importance of face-to-face...

FreemanXP

 •  January 20

All Blogs Two Scottish nationals talk us through the annual celebration Written by: Lesley Mason and Nicola MacDonald We all know that live, face-to-face experiences have the unique ability to connect people in meaningful ways, and this is especially the case when it comes to cultural celebrations — no matter where in the world they take place,...

FreemanXP

 •  January 18

All Blogs Tips for staying ahead of the curve in the new year The UK events industry thrived last year — the Bellwether report — a great indicator of the growth of our sector, reported a rise in event marketing spend across all four of its quarterly reports, and the recently released Q4 2016 installment highlighted a 12.3% rise. As we begin a new...