MDG Blog

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A South Florida Advertising Agency With Offices In Boca Raton, FL And New York, NY Where are the walls? Our full-service advertising agency's workspace is open, airy, and inviting. No roadblocks to interrupt the workflow. Creative advertising without the clutter. Forget about the skateboards and dartboards, our Florida marketing agency gets its kicks from throwing around ideas, playing with words and visuals, tackling a web design, developing a creative media plan, ramping up our clients' results. Thing is, we love what we do and respect the people around us. And while our creative advertising firm has a strong management team, we consider everyone who touches your account a leader, inspired and motivated. While we may shut down our computers at night, our minds keep working. Sleep? It's overrated.

MDG Blog

 •  February 12

http://www.mdgadvertising.com/blog/wp-content/uploads/2018/02/2249_Facebook.mp4 Committing to specific digital tactics can be difficult for marketers. There are so many different approaches that it can be tempting to continuously swipe left in search of something better. While there are quite a few bad matches out there, there also are some...

MDG Blog

 •  January 29

As Marshall Manson, the CEO of Ogilvy UK, recently put it in an eMarketer report: “You might as well take your [organic social] budget to the bank, cash it out in greenback $20s, pile it up in the parking lot and light the money on fire.” While that take may be particularly harsh, it fits with the belief held by a number of experts that brands...

MDG Blog

 •  January 22

While there are seemingly countless tactics and tools to choose from, a few stand out as the ones to follow. Each of these is relevant to businesses of all sizes and has the potential to significantly improve the effectiveness of marketing efforts over the next twelve months. So, what are these key approaches? Here, in no particular order, are the...

MDG Blog

 •  January 15

Over the past few years that’s changed significantly. Thanks to new platforms and technologies—most importantly the wide adoption of GPS-enabled smartphones—it’s now possible to market to consumers based on location, cost effectively and with high accuracy. For marketers, this is an important evolution. Many healthcare services and products are...

MDG Blog

 •  January 3

While many firms now have a good command of the basics of digital engagement, it’s not time to be complacent. The landscape is evolving rapidly and it’s necessary for marketers to keep up. So, which fresh search, platform, content, and device trends truly matter for multi-location businesses? How should your marketing strategies and tactics be...

MDG Blog

 •  December 27, 2017

Anyone who pays attention to their own behavior—or especially the behavior of younger generations—can tell that we’re consuming text, video, and audio in different ways, and in different mixes, than we used to. However, while this broad shift is impossible to miss, the details are often difficult to discern. Exactly how are people spending their...

MDG Blog

 •  December 18, 2017

After all, it’s nearly impossible to avoid mistakes given limited resources, rapid changes, and constant demands. Fortunately, most of the time marketers’ slip-ups are small and barely register with consumers. Sometimes, though, a snafu is big. Really big. So big that it makes it into the national, or even international, conversation and hurts a...

MDG Blog

 •  December 12, 2017

There so many fresh tactics to choose from—from hot platforms to new strategic approaches—that figuring out what to focus on can feel overwhelming. To help, we recently dug through host of recent research reports to see which tools and ideas marketers are most excited about. To see what emerged, take a look at the overview below as well as MDG’s...

MDG Blog

 •  December 4, 2017

With smartphones and tablets continually in the hands of consumers, it’s obvious that mobile is fundamentally changing the nature of online shopping—and shopping overall. While the overall trend itself is clear, the details are sometimes fuzzy. Exactly how widespread is mobile shopping? What share of online sales originate on mobile devices? Which...

MDG Blog

 •  November 27, 2017

So, what is a GIF? Essentially, it’s a way to attach an 8-bit image with motion to an email message, web page, or social media post. With their ease of use and low production costs, GIFs have become a powerful marketing tool. Keep reading to learn more about the GIF’s extensive history and how you can use this timeless tool to your advantage. The...