MDG Blog

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A South Florida Advertising Agency With Offices In Boca Raton, FL And New York, NY Where are the walls? Our full-service advertising agency's workspace is open, airy, and inviting. No roadblocks to interrupt the workflow. Creative advertising without the clutter. Forget about the skateboards and dartboards, our Florida marketing agency gets its kicks from throwing around ideas, playing with words and visuals, tackling a web design, developing a creative media plan, ramping up our clients' results. Thing is, we love what we do and respect the people around us. And while our creative advertising firm has a strong management team, we consider everyone who touches your account a leader, inspired and motivated. While we may shut down our computers at night, our minds keep working. Sleep? It's overrated.

MDG Blog

 •  November 14

Yet, there is also so much to be grateful for. The rapid changes brought about by digital and demographics may feel jarring, but they’ve ushered in a host of exciting changes and opportunities. Marketers can now do things that were unimaginable just a few years ago. With new tools and approaches, it’s possible to engage audiences more deeply, and...

MDG Blog

 •  November 6

Often it’s hard to determine how popular the approach is with other brands, which tactics and social platforms are working, what influencers are charging, and how success is being measured. So, what are the answers? Which are the key data points about influencer marketing you should be aware of? To find out what the most recent research and analyst...

MDG Blog

 •  November 6

When Snapchat first introduced ads in 2014, the company promised to avoid ads that were “creepy and targeted.” Now, it appears that the days of targeted ad-free Snapchat are over. The company plans to roll out Snap Pixel, a conversion-tracking tool that allows advertisers to measure traffic driven to their websites through Snapchat ads. Once the...

MDG Blog

 •  October 26

But some of these traditional approaches refuse to rest in peace in the Graveyard of Tactics Past. Like an army of the undead, they remain undeterred and as powerful as ever. So, which formats keep marching on? What are these fearful zombie marketing channels? To find out which time-tested approaches remain terrifyingly effective, take a look at...

MDG Blog

 •  October 18

The approach sits in the middle of a perfect storm of three huge digital trends—the rapid rise of online advertising, social networks, and video content—and is deservedly receiving extensive attention from advertisers, media buyers, and publishers. What’s the scale of this interest? What’s driving the explosive growth of social video advertising?...

MDG Blog

 •  October 4

While email marketing can help hotels build guest loyalty and increase bookings, has your hotel noticed that subscribers arrive in your email marketing database, but soon choose to leave? This can be due to a number of reasons, but they all come down to the fact that your emails just aren’t giving people want they want to receive. As a result,...

MDG Blog

 •  September 25

However, what is new is the increased efficiency and targetability of hyperlocal marketing. This heightened effectiveness is being driven primarily by two things: The first is the Internet. The rise of digital has brought about new channels and formats such as search ads, campaign targeting, and automated systems which give businesses the ability...

MDG Blog

 •  September 21

While virtual reality (VR) and augmented reality (AR) were once reserved for sci-fi films and video games, today many hotels have no reservations about using these advanced technologies as powerful marketing tools. In the past few years, these technologies have greatly improved and their costs have come way down, which is leading more travel and...

MDG Blog

 •  September 18

Although the surface-level experience of using Google’s core product feels static for consumers, savvy digital marketers know that the foundation never stops shifting. Whether because of changes in marketplace behavior or because of tweaks to the almighty algorithms, what makes a page rank well on search is continually in flux. So, which of these...

MDG Blog

 •  September 15

The world of marketing is always evolving and expanding, which makes it very challenging for marketers to see which advertising tactics and marketing tools will help them reach their target audience in the most effective ways. As a result, marketers must constantly find and follow the latest trends, as well as closely watch consumer behavior, and...