Traci Browne's blog

Traci Browne's blog
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Traci Browne, a respected trade show industry thought leader, has worked in the field for more than fifteen years as a tradeshow marketer and conference/expo organizer. Browne writes on trade show marketing for industry publications throughout the US, UK, and Canada and is the author of "The Social Trade Show" published by QUE. She also writes content for several private and public corporations and is a featured contributor for Business 2 Community.

Traci Browne's blog

 •  February 21

facebook twitter linkedin email There is an age-old expression, “the only constant in life is change.” But oftentimes this term manages to hold a negative connotation. For one reason or another, change as a concept has gotten a bad rap. Adaptation and adoption are key, yes, but is it possible that change is a good thing? Ladies and gentlemen,...

Traci Browne's blog

 •  February 20

Social media is integrated into every aspect of our day-to-day lives. It’s no longer a question whether or not to use it at events. The question now is how to use it to its best advantage. From a digital conversation to free event marketing from your attendees, social media can provide enormous benefits for your event. Implementing social media is...

Traci Browne's blog

 •  February 20

facebook twitter linkedin email Cebu has originated as a popular MICE destination in Southeast Asia. The city is generating increasing interest and business in the MICE industry and has become the economic nerve centre of the Philippines. This oldest city of the country holds historic as well as economic significance, thereby attracting tourists...

Traci Browne's blog

 •  February 20

facebook twitter linkedin email Convention and visitors bureaus provide tools and services to help meeting planners achieve successful and memorable meetings — from qualifying hotel options based on the meeting’s needs and coordinating site visits to providing local expertise. A CVB’s complimentary services save planners time and help them make the...

Traci Browne's blog

 •  February 20

facebook twitter linkedin email Considering Langkawi as your next MICE destination? May we recommend you one of the best venues to host your MICE event – The Westin Langkawi Resort & Spa and Langkawi International Convention Center! Settled in the haven of spectacular beaches and lush tropical landscape, The Westin Langkawi Resort & Spa and...

Traci Browne's blog

 •  February 19

facebook twitter linkedin email The Reno-Sparks Convention & Visitors Authority Board of Directors recently authorized Chicago-based Johnson Consulting to carry out a feasibility study for the potential expansion of the Reno-Sparks Convention Center. The center underwent a $105 million project in 2001-02 that nearly doubled its exhibit space, and a...

Traci Browne's blog

 •  February 19

facebook twitter linkedin email In the scenic Hudson Valley, 90 miles north of New York City, Mohonk Mountain House is a Victorian castle resort that offers a spectacular setting for meetings. Founded in 1869 and surrounded by 40,000 wooded acres, it allows guests to unplug while they talk, work, and enjoy great activities on a property with a...

Traci Browne's blog

 •  February 14

facebook twitter linkedin email With so much of today’s business taking place online, it’s easy to see why some believe the art of the conversation is dead. But if you’re a CVB looking to increase meeting and events business in the new year, you should take another look, specifically at conversation selling. While traditional selling requires new...

Traci Browne's blog

 •  February 7

facebook twitter linkedin email Despite the growth in new and emerging technology like artificial intelligence (AI), the Internet of Things (IoT), virtual and augmented reality (VR and AR), and more, a growing number of consumers are turning to “analog” experiences. People are choosing board games instead of computer games and interacting with the...

Traci Browne's blog

 •  February 7

facebook twitter linkedin email It is an exciting time for Washington, DC as the city offers a value-added approach for meetings and conventions, especially for organizations within the technology, biotech/pharmaceutical, education and medical spaces. The nation’s capital is a leader in technology, social entrepreneurship and innovation, ranking...