Freeman

Freeman
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Freeman is the world’s largest brand experience company. We help our clients design, plan and deliver immersive experiences for their most important audiences. Through comprehensive solutions including strategy, creative, logistics, digital solutions and event technology, Freeman helps increase engagement and drive business results. What makes us different is our collaborative culture, intuitive knowledge, global perspective and personalized approach, gained from our 90 years as an industry leader. Freeman is a family-owned company with 90+ locations worldwide and over 7,000 employees, 2,000 of whom are located outside the U.S. For more information, visit www.freeman.com.

Freeman

 •  February 20

Bruce Mau, Chief Design Officer of Freeman, takes you on a journey of the 24 design principles applied to the brand experience medium. Great design not only beautifies the world, it improves the way we live. Bruce Mau, winner of Cooper Hewitt's 2016 Design Mind award and Chief Design Officer of Freeman, will take us on a journey of the 24 key...

Freeman

 •  February 14

Freeman re-launched the Trend Lab earlier this year, an insight incubator that has been designed to address the challenges of an ever-changing world. To celebrate, we’re delving into a new trend each week, coupled with some real-world examples. A pulse on newsjacking or ‘culturejacking’ ‘Responsive creative’ is a disruptive tactic that captures...

Freeman

 •  February 8

A founding group of event technology companies has joined Fuzion, Freeman’s open product ecosystem designed to make technology more accessible for event organizers. Introduced last fall, the new platform aims to help solve industry-wide integration challenges between digital solutions by connecting data across all points of the event lifecycle, thus...

Freeman

 •  February 7

Encore Event Technologies, a leading provider of in-house event technology and production services, announced that it is expanding its global presence with the rebranding of ETG Staging Connections to the Encore Event Technologies brand. ETG Staging Connections is China’s leading provider of in-house event technology and staging services. Adding...

Freeman

 •  February 1

The Super Bowl draws the attention of roughly one-third of the U.S. population and has some of the biggest brands in the nation fighting for field position in the hearts and minds of viewers. Nowadays, the game itself seems to take a backseat to the surrounding spectacle of media events, parties, concerts and, of course, brand activations....

Freeman

 •  January 31

Every Lunar New Year sees Chinese communities around the world gather to celebrate a year of hard work and wish for a lucky and prosperous year ahead. It’s also a busy time for brands who are increasingly targeting Chinese consumers with limited edition products and holiday messaging. And for companies with operations in Asia Pacific, it’s a time...

Freeman

 •  January 30

If you think of an event as a piece of music — conducted by organizers, played by an orchestra of speakers, exhibitors, and sponsors, working together to create a symphony for attendees — all too often something sounds flat, according to Haluk Kulin, senior vice president of strategy and data for FreemanXP. That’s because organizers give the...

Freeman

 •  January 29

As we head deeper into 2018, the web is abuzz with event trends. One area of event marketing that’s getting a lot of airplay is experiential marketing. There are countless anecdotal tales of experiential success, and the actual metrics to back them up. Personalized events, activations that leave a lasting impression, technology that makes it easier...

Freeman

 •  January 25

By Shep Hyken, Customer Service and Experience Expert, Keynote Speaker and Bestselling Author People say all the time that the first impression is important. No doubt it is. Just as important, if not even more so, is the last impression, as it leaves a lasting impression. If you've been following my work, this concept may be familiar to you....

Freeman

 •  January 8

DALLAS — January 8, 2018 — When it comes to putting on successful events, organizations are constantly challenged to innovate, increase revenue, drive attendance and create exciting sponsorships that drive engagement. With this in mind, Freeman, the leading global provider of brand experiences, today announced it is expanding its sponsorship...