A trade show is a highlight on an attendee calendar, but it means crunch time for an exhibitor. To facilitate both attendee and exhibitor experiences, organizers must work extra hard on their presentations. Members of the crowd want a convenient and comfortable way to browse between booths and discover new products, and the individuals selling those items want a streamlined setup conducive to striking deals and making connections. All amenities and show features should contribute to reaching good outcomes.
Tech on the March
A recent BizBash piece pointed out that the Consumer Electronics Show may have demonstrated several thrilling new IT ideas, but those who look can already find some of those technologies in practical use at conventions and trade shows. In trying to create an extremely productive and streamlined business space, organizers have adopted tools such as wearable tech. The source noted registration items imprinted with IT components are longtime features of more advanced shows.
BizBash even pointed out that hovering drones have become a presence at some events, showing how they might be a great way to unobtrusively provide service. The source stated that some early roles for these devices include taking pictures of the main hall from an aerial position and delivering drinks to attendees. In the latter case, a simple message from a smartphone drew the robotic waiter via GPS. This may be an outlandish way to interact with guests now, but it points to the future of service.
While it may not be as exciting as a drone air-dropping sodas, social media is an all-digital part of the trade show experience that has fully arrived. TSNN blogger Trace Cohen explained that creating social and digital identities for a show is a way to connect every individual attendee. With mobile devices in very wide use, there is a great chance to ensure that thoughts and photos shared by guests at the show reach other relevant individuals while the event is still going on.