In October, we talked about how a trade show booth's design can either attract or repel attendees. Once you've engaged someone, it's all about making sure he or she leaves with a positive impression.
Everyone likes to feel valuable, so when you're communicating with potential customers, make sure all your attention is focused on them. If there were ever a time NOT to multi-task, it's during these conversations.
Lead generation will be significantly hampered if an attendee suspects your mind is elsewhere or sees you organizing promotional materials. With this in mind, put everything else on hold and truly listen to what the other person is saying, then customize your lead capture efforts accordingly.