The art of trade show planning differs depending on the scale, industry and location of each event. There are many unique processes that simply do not translate from one exhibition to the next. However, there are also a few constants that unite the planners of large industry gatherings. By learning these shared tactics and strategies, leaders can ensure that their own shows measure up to professional standards and make use of the best practices currently available.
Behind the CES Scenes
Associations Now recently spoke with Consumer Electronics Association Senior Director of Event Communications Tara Dunion about the Consumer Electronics Show, a giant event that can hold many helpful lessons for other gatherings of all sizes. She told the news source that the show is based around adaptable themes and topics. Instead of always having the same layout or general exhibitor categories, it morphs to mirror the changes of the IT field. This enables it to always capture the zeitgeist.
Being adaptable and in-touch may even mean throwing away some of the most basic elements of the trade show experience. Dunion told the source that this year's show incorporates a digital innovation space that is meant for personal meetings between firms that work in Web-based tech and their potential customers. The leading organizations in this sector may feel constrained by booths but embrace an area for communication, so that's what CES gave them.
Finding a Show's Heart
One of the general rules of trade show planning is that organizers shouldn't be afraid to get specific and create an event that suits their unique intent. As a TechCrunch report from the floor of CES mentioned, the main purpose of this show is to create links between the participants in the technology field. The source pointed out that this dialogue leaves attendees with a good sense of what the current trends are in electronics. Designing the show's detailed plans to suit this goal is a clear imperative for the management team.