EUROPE - Johannes Schmid-Wiedersheim has been appointed as the brand management director for IFFA & Texcare at Messe Frankfurt.
In the new role, he is in charge of the international IFFA and Texcare trade fairs in Frankfurt and responsible for the expansion of the company’s worldwide portfolio of events in the food technology and textile care sectors, which currently includes events in Argentina, China and Russia.
Reporting to Ruth Lorenz, vice president of Technology & Production, Messe Frankfurt, Schmid-Wiedersheim (pictured) succeeds Ina Stoltze who has taken a sabbatical for personal reasons.
He began his career at Hamburg Messe where he was deputy director of the German Pavilion at Expo 2008 and, most recently, was responsible for several different trade and consumer fairs.
In 2012, he moved to Messe Frankfurt as head of event development and helped launch several new fairs and congresses, such as Cleanzone, Ecostyle and ‘Zukunft Lebensräume’.
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