Increase presenter confidence with technology that engages
Marketing visionary Seth Godin recently revealed that his “Really Bad Powerpoint” article ranks among top-clicked posts on his website… even seven years after it first appeared. Presenters are craving insight into what works for engaging audiences.
Do you ever wonder if YOUR presentations are hitting the mark? Curious if audiences are engaging with your content and feeling enriched from the experience? Or do you fear that they are zoning out and checking email or social media? If you have ever been in front of a crowd of people, large or small, these fears can be real. At today's live event, heads down in a crowd could mean furious note-taking and tweeting, distracted email checking, or--heaven forbid--dozing off!
Second screen technology is the antidote to all of those maladies. An engagement technology, second screen puts the power of information into the hands of the presenter. Because attendees can stream session content to their own mobile devices, presenters and show organizers know how engaged their audiences is, and can detect exactly when the session loses their attention. The moment an attendee clicks away from the platform, the presenter is notified. Now you can know which slides resonate, and which do not. What’s more, surveys and polls encourage real-time interaction and audience feedback, while Q&A becomes easier and immediate - creating thefeedback cycle Godin touts. Social media integration means sharing insights from your presentation has never been easier for attendees.
Empowered with rich analytics, presenters can improve their talks on the fly - course correcting in real-time if they see their engagement levels dropping. Post-event, presenters and show organizers can use the feedback to shape future content. And attendees can download the presentation slides, complete with their own notes--a “leave-behind” as Godin refers to it.
With second screen technology, heads down should no longer be a fear - rather it should be embraced! Second screen technology gives presenters the confidence to know that their message is resonating. Learn more about second screen technology and FXP | touch, our exclusive and proprietary platform.