GCMB claims to be the first bureau in the UK to establish a programme of this type and says it has grown its database of city ambassadors to a pool of 1,668 individuals.
The ambassadors play a pivotal role in helping the city drive success across a range of sectors including low carbon industries, education, medicine, life sciences, engineering, design and manufacturing.
In the last calendar year, Glasgow conference ambassadors secured 176 conferences worth more than £82m to the city’s economy. Ambassadors help secure approximately a third of conferences in Glasgow, GCMB reports.
Conferences secured with the help of ambassadors recently include the European Society for Sports Traumatology, Knee Surgery and Arthroscopy Congress 2018 (3,000 delegates worth £4m to the economy); the 2020 European and International Societies of Hypertension Joint Scientific Congress (4,000 delegates worth £6m); and the 2016, 2017, 2018 All-Energy Exhibition & Conference (7,000 delegates per year with an anticipated economic impact of £4.6m per year).
“As a city with a history of innovation and with the largest academic community outside of London, it was natural that Glasgow established the first Conference Ambassador Programme in the UK,” said Aileen Crawford, head of conventions at GCMB.
“We focus heavily on our ambassadors in the city and we provide them with a level of support that is unavailable in other cities in Europe. By assisting our ambassadors we maximise the impact of the conference whether it’s in terms of policy, public interaction and economic benefit.”
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