The launch coincided with the agency’s first major venture in this sector where they produced a two-day international conference for Gap in Cannes, South of France. The event featured bespoke set design and installation, branding, AV, technical support, logistics, music, entertainment and event management services.
“Following a hugely successful year across our other departments (experiential, global tours, festival production and exhibition stand design), we are excited about launching this service,” said MD of The Halo Group, Gareth Chappell. “Our work in these areas has been recognised by the industry, winning best production company 2014 at The Event Production Awards and it is our vision to bring this level of creativity to the conference and international conference market.
"Our ideal target market is other creative companies such as fashion labels like Gap, whose brand identity and ethos require a well conceived and executed design aesthetic within their events.”
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