Second Screen Technology: What We Learned from PCMA Convening Leaders

Second Screen Technology: What We Learned from PCMA Convening Leaders
Three takeaways from our first-hand experienceEarlier this week at PCMA Convening Leaders, attendees had an opportunity to experience first-hand the transformative nature of second screen technology. We demoed FXP | touch, our proprietary second screen technology, in two sessions during the conference, and the results are in: Audiences and ...

Three takeaways from our first-hand experience

Earlier this week at PCMA Convening Leaders, attendees had an opportunity to experience first-hand the transformative nature of second screen technology. We demoed FXP | touch, our proprietary second screen technology, in two sessions during the conference, and the results are in: Audiences and presenters alike love second screen!

Here’s what we learned:

People want to participate. In our first session, we had close to 90% of the attendees tune into FXP | touch, while a lively discussion thread spanned the entire session. What’s most appealing is how user-friendly and engaging the technology is for attendees - one click to interact! 

Presenters need to be prepared for spontaneity. During our second presentation, the speakers asked many questions on the fly. The second screen technology enabled attendees to answer these questions from their devices-–that were then quantified and shared with the crowd. And the audiences loved it! When asked to interact, more than 50% of the audience participated.

Presenters want to know how well they did. We were able to pull analytics from the presentation and can now show each presenter where they really engaged and where they may have room for improvement. Every presenter wants an engaged audience! 

Overall, attendees loved using second screen technology, with over 80% giving the platform a thumbs up. Want to learn more about second screen technology and FXP | touch, our exclusive and proprietary platform? Visit fxptouch.com.

Source: freemanxp.com