Where to find the leaders of media and marketing? The event channel.
One resounding theme of the 2015 International CES was connectivity. Connected devices, connected homes, connected cars--the list is endless. The Internet of Things has broadened the consumer electronics sector into an industry that everything is interdependent upon. However, the connectivity of CES isn’t only about devices, technologies, and platforms; it is also the continued evolution of new opportunities for content, advertising, data capture, and brand marketing. By understanding this intersection, CES has essentially become one of the largest (and among the most important) live channel for marketers.
As AdAge pointed out, CES isn’t just about new products--its about how people spend their time, and those options are expanding and transforming. It is no surprise that marketer attendance jumped 9%, and CMO attendance was up 11% from 2013 to 2014. The four major trends impacting marketing according to AdAge have everything to do with interconnectivity, freedom, personalization, and measurement.
1. Tech gets (really) personal.
2. Everything is connected.
3. TV digitization and unbundling has arrived.
4. It's all about the data.
With technology increasingly converging with more industries, CES will continue to expand it's audience, it's reach, and it's influence. As discussed in the Freeman Connections Index, advances in technology will disrupt the way that we communicate, interact, and manage everything. To learn more about how technology will impact audience expectations, visit the Freeman Connections Index.