An international logistics problem: solved!
One of the biggest – and often underestimated – challenges when executing on a global scale is to establish the right logistical expectations. Failure to plan for this may put your entire brand experience at risk. Brand experience marketers looking to go global need to be aware of both the difference in labor and logistics, as well as the difference in cost and risk. Need a refresher?Review Part I of this two-part article.
The key to successfully engaging with local audiences is to understand the potential challenges you might face once you’re on the ground in a new market. This is not an easy task.
So how does a brand execute on a global scale, while still accounting for the differences in local markets? The answer is clear: Choose an agency partner that will take contractor management off your plate, so that you can focus on delivering the most outstanding brand experiences possible.
A seasoned agency partner will vet all of your labor and logistics. Look for a company that brings the scope and expertise to work across all of your global channels, so they can appropriately plan ahead and mitigate your potential risks. And feel free to ask your agency such important questions as:
- How many contractors required to execute my project?
- Who is your point of contact with each contractor? Who do you contact in case there is a problem?
- What experience does each contractor have with projects like mine and what criteria do you use in selecting them?
- For each contractor, what is their specific responsibility? Where does this responsibility begin and end?
Expect your agency partner to answer these questions easily.
No matter where you plan to take your brand, central management of the entire process flow – from the moment your materials arrive in the country or region to the moment to the moment they leave – is crucial in order to identify and address possible gaps. This is where right agency can make a big difference. With a smart execution strategy, no market will be out of reach!