Germany has been awarded first place in a global comparison of nations – moving from second place to the top spot in the latest Anholt-GfK Roper Nation Brands Index 2014.
Of the 20,125 interviews conducted across 20 countries, respondents around the world now have a more positive perception of Germany than of 49 other developed and developing countries, according to the annual study. The study gauges global perceptions of each country based on twenty-three different attributes that make up six overall dimensions, including: exports, governance, culture, people, tourism and immigration/investment.
Germany achieved the largest overall Nation Brands Index [SM] score increase this year partly due to its score gain on "sport excellence," which is the largest gain seen this year for any single attribute across the 50 measured nations.
Simon Anholt, the developer of the Index and an independent policy advisor, explains: "Germany appears to have benefited not only from the sports prowess it displayed on the world stage at the FIFA World Cup Championships, but also by solidifying its perceived leadership in Europe through a robust economy and steady political stewardship. Germany's score gains in the areas of 'honest and competent government', 'investment climate', and 'social equality' are among the largest it achieved across all the aspects covered by the NBI 2014 survey."