It’s a new year! After making your New Year’s Resolutions and recovering from New Years Eve (hydration is key!), #eventprofs should start thinking about ways to make 2015 even better. Here are a few tech trends that could really help with events in the future!
1. Smart Watches
You know people are already attached to their phones, but smart watches take this to a whole new level. This trend allows people to make calls and texts, check their apps and search the web right from a watch. The Apple Watch and Pebble are two popular examples of this trend currently making waves. This is something all #eventprofs should know about because it can change the way people communicate, making it much harder to miss a phone call and increase efficiency by having all notifications and emails right on your wrist. Smart watches can send notifications straight to attendees’ watches.
2. Mobile Event Apps
All #eventprofs know about event apps, but it’s important to take note of the growing trend that apps have the ability to take the place of paper agendas, manual check-in systems, and more.. This is crucial to recognize because attendees are becoming more and more comfortable with their smartphones, and they make getting information to event-goers much easier.
Using mobile event apps makes it easier for patrons to give feedback on the event, spread the word about the event using hashtags and real-time updates for event goers.
3. Instant Attendee Feedback
Instant attendee feedback is like getting real-time thoughts and opinions from event-goers. Event apps that have live polling and survey features give planners the opportunity to see how specific moments and ideas were perceived by the attendees and gives them the opportunity to tweak and change things to improve the experience for next time!
iBeacon is a location service businesses use to detect when customers are near, and it helps try to get them into the store. It notifies an iPhone when things are for sale nearby and can even allow them to pay for the item through the service itself, never making the customer have to take out their wallet! Talk about impulse decisions!
#Eventprofs should be aware of this because it could be a great marketing tool for their events, or allow patrons to learn about sponsor and exhibitor booths they are close to while at an event.
5. Social Video
Videos on social media can have a large influence on viewers and can be very easily shared. Videos on Facebook, Instagram, Twitter, as well as Vines can increase the number of people who know about an event because often times more engaging for someone to click on a quick, entertaining video than for someone to read a passage about it. Hashtags also come into play here because they can help spread the word about a particular event and increase the number of views a video gets. Event organizers could use videos to show a “behind the scenes” or a sample of a speaker to get attendees excited for the event!
Technology trends can be put to great use to enhance the experience of the event, while also helping to attract more attendees. Here is also a great post on 2015 trends from event industry professionals!