Kuala Lumpur and Waldwick, N.J. / April 13, 2018 — When Defence Services Asia (DSA) 2018 opens Monday in Kuala Lumpur, the close cooperation among the United States and its allies in the Indo-Asia-Pacific region, particularly the host country, Malaysia, will be prominently on display.
The biennial event, one of the world’s largest and most diversified defense and security business gatherings, reflects the region’s growing economies and geo-political influence. It is expected to draw some 45,000 trade visitors from 70 countries, including 350 foreign delegations April 16 through 19 at the Malaysia International Trade & Exhibition Centre (MITEC) in Kuala Lumpur.
The collective presence of major American manufacturers, technology innovators and a wide scope of supply-chain leaders exhibiting at this year’s show is a strong indication of how important the Indo-Asia-Pacific region is to the United States, and that buyers and influencers throughout the region are looking to the U.S. for innovative solutions and partners to help ensure their economic and homeland security.
“DSA is an opportunity to strengthen the already excellent relationship between the U.S. military and the Malaysian Armed Forces, and it presents opportunities for all visiting military delegations seeking best-in-class capabilities,” said Kamala Shirin Lakhdhir, U.S. Ambassador to Malaysia. “The United States believes in the importance of building long-lasting partnerships that promote security and prosperity, including through global trade.”
Of the nearly 40 U.S. companies exhibiting at the show, most are located in the new USA Partnership Pavilion, organized by Kallman Worldwide, Inc., in coordination with numerous government agencies, including the U.S. departments of Commerce, Defense and State. Kallman has been organizing U.S. companies at industry trade events throughout the Indo-Asia-Pacific for decades, including its first DSA in 1988.
President and CEO Tom Kallman says the strong American participation in the USA Partnership Pavilion reflects a global trend.
“Now more than ever, success in international trade comes from partnership and teamwork. Thirty years since we first organized U.S. exhibitors at DSA, the new USA Partnership Pavilion sharpens our focus on helping advance America’s national security and economic interests by building stronger relationships with our international customers,” Kallman said. “Many of our exhibitors already have significant business partnerships and operations in Malaysia and across the region. In the years to come, many more will.”
Located prominently in the show’s Exhibition Hall 1, the Pavilion is a full-service business destination: an efficient location for buyers to meet more U.S. suppliers, an on-site operations center for exhibitors to maximize their exposure and impact at the show, and a networking hub for all to share ideas and insights.
In addition to their booths on the main show floor, 12 U.S. exhibitors are participating in an affiliated USA Partnership Pavilion “Showcase” in the inaugural International Exhibition on National Security for Asia (NATSEC), also at MITEC. The showcase features surveillance, security, weapons, targeting and field-level support products and services.
Online, USA Partnership Pavilion exhibitors are featured in Kallman’s DSA Visitor Zone at www.kallman.com/dsa-2018. The Visitor Zone features a centerpiece searchable Pavilion directory, plus interactive tools to connect interested industry professionals and media around the world to American suppliers, even if they can’t attend DSA 2018 in person.
ABOUT KALLMAN WORLDWIDE, INC.
Export with purpose. Exhibit with confidence. Kallman Worldwide is an export marketing advocate focused on helping U.S. businesses capitalize on international trade shows and events to grow their share of global markets. Since 1963, Kallman has helped more than 10,000 companies, associations and government agencies stand out at nearly 1,000 industry and professional events in 46 countries. The company is a strategic partner of the U.S. Department of Commerce, and a proud recipient of the President’s “E” Award. Kallman is headquartered in Waldwick, N.J., and staffs a Latin America office in Santiago, Chile. For more information visit www.kallman.com
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