VISIT FLORIDA, the state's official tourism marketing corporation, has selected DKC Public Relations as its domestic public relations agency of record. Effective immediately, DKC will work closely with VISIT FLORIDA to oversee its domestic communications strategy, creative campaign programming, and media and influencer relations, with the goal of promoting Florida as a top leisure travel and meetings destination.
DKC will be responsible for amplifying the media strategy for VISIT FLORIDA, generating substantial media coverage, heightening consumer awareness, and driving customer consideration for travel to the state.
“DKC’s impressive media relationships and demonstrated expertise in travel and across various industries will prove invaluable to our team at VISIT FLORIDA,” said Ken Lawson, President & CEO, VISIT FLORIDA. “We are thrilled to have DKC’s talents as we market the Sunshine State as the world's number one global destination and look forward to working closely with them to meet and exceed our goals.”
VISIT FLORIDA joins the impressive client roster at DKC, one of the country’s top leading agencies, whose tourism and hospitality clients include Delta Air Lines, Princess Cruises, Destination Hotels, and Melia Hotels International, among many others. In addition to the agency’s expertise on the earned media and strategy side, DKC’s experience ranges from integrated marketing, public affairs, executive positioning, crisis communications, corporate social responsibility, data analytics, event and video production, branding, investor relations and social media.
“We are honored to have been selected the domestic agency of record for VISIT FLORIDA and are excited to be working on a number of exciting campaigns, helping to establish Florida as the No. 1 travel destination in the world,” said Diane Briskin, Managing Director, DKC. For inquiries, please contact: VisitFlorida@dkcnews.com.
About VISIT FLORIDA
As the Sunshine State’s No. 1 industry, tourism was responsible for welcoming 112.4 million visitors in 2016. Based on the latest economic impact study, Florida visitors spent $108.8 billion and supported 1.4 million Florida jobs. According to the Office of Economic and Demographic Research, for every $1 the state invests in VISIT FLORIDA – the official tourism marketing corporation for the State of Florida – $3.20 in tax revenue is generated. VISIT FLORIDA promotes tourism to Florida through sales, advertising, promotions, public relations and visitor services programs. As a public/private partnership, VISIT FLORIDA serves more than 12,000 tourism industry businesses, including major strategic alliance partnerships with Busch Gardens Tampa, Disney Destinations, The Hertz Corporation, LEGOLAND Florida Resort, SeaWorld Parks & Resorts Orlando, Simon Shopping Destinations and Universal Orlando Resort. To learn more about VISIT FLORIDA, please go to VISITFLORIDA.org or follow us on our industry social media channels: SunshineMatters.org, Facebook and Twitter @FloridaTourism.
About DKC Public Relations
Established in 1991, DKC is one of the top 10 independent firms in the United States by fee revenue. Based in New York City with offices in Los Angeles, San Francisco, Chicago, Washington, DC and Miami, DKC is a full service public relations, marketing and government affairs company, providing all communications services including strategic counsel and planning, media relations, digital and social media, integrated marketing, executive positioning, crisis management, public affairs, original content development, event production, advertising and branding. The agency’s diverse client roster includes Fortune 100 companies, entrepreneurs, non-profits and creative individuals across a broad range of industries. For more information, visit www.dkcnews.com.