Among the 275-plus exhibitors spread over 4,000 square meters of space in the USA Partnership Pavilion at last month’s Arab Health Exhibition and Congress 2018 in Dubai, two stands were selected “Best in Show” by an independent panel of judges asked by Pavilion organizers Kallman Worldwide to simply “find the best.”
Arab Health is the largest gathering of healthcare and trade professionals in the Middle East and North Africa (MENA) region. The 2018 edition of the event welcomed more than 4,200 exhibiting companies and 103,000 attendees from 150-plus countries.
The Best in Show award is an annual honor presented by Kallman at Arab Health to recognize innovation and creativity in trade show exhibit design and presentation. The company presents two awards at the show, one for custom built stands and one for turnkey stands that achieve the most impact with standardized materials and features.
- This year’s winning custom stand was presented by the Mayo Clinic (Booth H5.A20) which has campuses in Rochester, MN, Phoenix and Scottsdale, AZ and Jacksonville, FL. Mayo Clinic is a non-profit organization committed to clinical practice, education and research, providing expert, comprehensive care to everyone who needs healing.
- The turnkey stand winner was Pevco of Baltimore, MD (Booth #H1.C16). Pevco, the leading pneumatic tube system manufacturer in the U.S. has been providing high quality, reliable pneumatic tube systems to hospitals for over 35 years.
Judges recognized each exhibitor for their respective use of color and texture, technology, space and lighting to attract and engage trade visitors.
Judges found the Mayo Clinic stand distinctive for the interpretation of its unique “shields” logo into booth structural elements that defined distinct functional areas of the stand, such as the reception desk and conference alcove. A contrasting blue-and-white color scheme accented by wood-tone slats and grey carpet invited visitor attention. Lighting was also notable for placement of recessed spotlights and decorative accents that also mimicked Mayo’s logo outline.
Pevco’s stand was selected for “packing a ton of brand power and visual interest” into a nine square meter space, said one of the judges. “Pun intended: the PEVCO presentation of its pneumatic system technology effectively ‘sucked’ you in. If you looked, you couldn’t help but want to know more.”
“This year’s Best in Show winners exemplify how form and function work together to create exciting, successful trade show stands,” said Tom Kallman, President and CEO of Kallman Worldwide, Inc. In addition to organizing the USA Partnership Pavilion, the company’s custom-building arm, Kallman Creative Services, designed the Mayo Clinic booth.
“No matter how busy they are,” said Kallman, “professionals looking for business solutions at a trade show will always stop and take a second look at an attractive, accessible booth.”
ABOUT KALLMAN WORLDWIDE, INC.
Export with purpose. Exhibit with confidence. Kallman Worldwide is an export marketing advocate focused on helping the United States of America and its leading businesses capitalize on international trade shows and events to grow their share of global markets. Since 1963, Kallman has helped more than 10,000 companies, associations and government agencies stand out at nearly 1,000 industry and professional events in 46 countries. The company is a strategic partner of the U.S. Department of Commerce, a proud recipient of the President’s “E” Award and in 2016 was honored to receive the AmCham Abu Dhabi “Falcon” Award for its organization-wide commitment to building sustainable business relationships between the U.S. and the UAE. Kallman is a member of the American Business Council Dubai and the Bilateral US-Arab Chamber of Commerce, supporting the Chamber’s mission to foster economic growth, educational advancement and mutual respect between the U.S. and the MENA region.