AMR International, the strategy consulting for the events industry, has announced that Visit by GES and Poken by GES will be the official registration and engagement technology products for Transform Europe, its leadership conference.
The announcement builds on the partnership AMR and GES have to provide registration and engagement through its technology suite. This agreement builds on the success of the smart event platform at Transform USA earlier this year.
Denzil Rankine, executive chairman of AMR International, said: “We are running Transform Europe to inspire event organisers to create strategies that will develop their competitiveness through data, analytics and digital. Visit and Poken registration and visitor engagement technology was a huge success at Transform USA and will serve as the perfect catalyst for the overall theme of the event.”
With optimized experiences for visitors, exhibitors and organisers, Visit and Poken will provide software and services that drive registration, interaction and measurement.
Held on 6 December at Savoy Place, London, Transform Europe is the third in its series of leadership conferences designed to help exhibition organisers tackle data and digital transformation.
The one-day event attracts C-level executives in strategy, data and digital development from Europe’s leading exhibition organisers, venues and vendors.
GES explained that the technology suite – which combines Visit event registration, intelligence, and measurement with Poken Near Field Communication (NFC) and touchpoint technology – drives the visitor engagement and behaviour-based insights, in real time.
Jason Popp, executive vice president, international at GES, commented: “Event organisers are eager to use data to drive profitability and ROI while providing a frictionless customer experience. Transform Europe is set to give its C-suite attendees a strategic view of data and digital approaches.
“We are excited for GES to partner with AMR International by providing Visit and Poken on this event and demonstrate the power of a truly connected event experience.”