Jo Austin, sales director at Lime Venue Portfolio
“2018 will see the ‘real landing’ of ‘intelligent meeting design,” according to Jo Austin, sales director at Lime Venue Portfolio.
The venue portfolio has long been a cheerleader for high-quality meetings and events, and organisers looking to create more impactful experiences for their delegates but expect this message to hit mainstream organisers next year.
However, while both meeting design and the move towards experiential, continue to be trends that have infiltrated higher levels of the events industry, Lime Venue Portfolio believe that the concept of intelligent meeting design will reach a broader audience of event planners throughout 2018.
“It’s absolutely clear that experience design agencies and PCOs understand the concept of meeting design, and have been practising it for years. However, not every event organiser sees themselves as professional meeting creators,” commented Jo Austin (pictured). “We are seeing increasing numbers of part-time event professionals, CEOs, and executive PAs, who really take experience design seriously, and are embracing intelligent meetings design.”
“This is brilliant news; for us, it means the consideration of unique venues, and an investment in high production, service and F&B. But for the industry, it means better returns on investment, better outcomes for delegates and a better standard of meetings.”
Intelligent meeting design has been discussed widely throughout the industry at IMEX and a number of forthcoming exhibitions and events including IBTM World, PCMA Convening Leaders, International Confex, The Meetings Show, and The Meeting Design Institute’s FRESH conference. Lime Venue Portfolio continues to be a supporter of designed meetings, that increase engagement and ROI.
“The subject of meeting design and event curation are both conversations that we had a number of times at IMEX last month, and a reason why our customers come to Twickenham,” commented Jade Humphrey, interim head of sales & marketing, Twickenham Experience Ltd. “But we’re also seeing more of our ‘part time’ event organisers talking about their own ‘event design’ and shows that the message is getting through across our very wide customer base.”