As the holiday season approaches, you may find business slowing down as clients become busy with travel, their own end-of-year objectives, or family obligations. Nevertheless, keep in mind that many businesses have budgets that need to be spent by the end of the year, so now is not the time to slow down.
Even if your efforts don’t pay off right away, your hard work during the last two months of the year can reap many benefits in the new year. Follow these six tips to avoid holiday stress and stay on track with your business goals.
1. Double Your Efforts
Being successful during a challenging time—such as the summer or holiday seasons when business tends to slow down—means you need to work harder, plain and simple. Carve out more time in your day to schedule calls and meetings with prospective clients, turn up your marketing efforts, or consider offering a seasonal promotion.
2. Seek Out New Networking Opportunities
If you find yourself relying on the same networking groups for business, spread your wings and focus on meeting some new people. The good news is, there are plenty of holiday networking events out there, so make a point to seek out some new groups and discover leads that may be a good fit for your business offerings.
3. Take Time to Give Back
Donating your time to charitable organizations is another excellent way to network while giving back to your community. Look for charities that you have a passion for serving and reach out to see how you can help. While it’s great to make new connections, doing something positive for others always feels good and many charities are in need of a helping hand over the holidays.
4. Give a Little
Five minutes is better than none, so if you can’t get on your client’s calendar for regular meetings during the next few months, ask if you can stop by to drop off a holiday gift. Stopping by or sending a little something in the mail to thank your clients for their business is a courteous gesture that they will remember and could give you an opportunity to schedule time with them in the coming weeks.
In either case, leave behind a holiday card, treat, or gift that fits your budget. There are numerous options out there for appropriate holiday gifts in all price ranges.
5. Run a Holiday Promotion
People love a good deal or freebie, so stay in front of your clients with an enticing offer. If you’re looking for referrals, offer a gift card or gift certificate for leads given by the end of the year. To entice customers to act now, offer a discount on your services if redeemed by a set date.
6. Host a Gathering
If your budget and geographic location allow, treat your clients to a festive party, luncheon, or happy hour. Encourage people to attend by centering the event around a drawing, prize giveaway, or gift certificates for your services. An event like this can provide another great opportunity to schedule future calls and garner new leads all while promoting goodwill and a festive holiday spirit!
News and notes for independent professionals and their clients. This is the July 17, 2017 edition.
Three risks of discounting your services along with solutions for times that it is appropriate.