Statement by Nyc & Company in Response to Ntto Inbound Tourism Numbers

“The data released by the National Travel and Tourism Office (NTTO) underscores the concerns we have had this year about the international tourism landscape in the U.S. As the nation’s number one destination for overseas travel with a nearly 30 percent market share, New York City has been astutely attuned to this vulnerability for quite some time....

“The data released by the National Travel and Tourism Office (NTTO) underscores the concerns we have had this year about the international tourism landscape in the U.S.  As the nation’s number one destination for overseas travel with a nearly 30 percent market share, New York City has been astutely attuned to this vulnerability for quite some time.  To counter the negative affects of policy shifts made by this Administration coming at a time of rising competition and a relatively strong US currency, NYC & Company has activated several global promotions in an effort to protect our significant share of inbound international travel.  We applaud US Travel Association’s call to make protecting inbound international tourism a national priority. In New York City, tourism is a big business, generating more than $64 billion in economic impact and supporting 383,000 jobs. Our prediction for this year is that NYC could lose up to 100,000 international visitors, the first drop in international tourism since 2009.” 

Source: www.nycandcompany.org