When we previewed NetworkTables prior to Event Tech Live 2016, the company was very much in the junior stages of its development. The company had developed intuitive technology to help with the delivery of round table meetings, allowing individuals to seat themselves with people that they would like to meet and network with.
Fast forward a year, and we meet a very different company.
As they prepare to exhibit at Event Tech Live 2017, NetworkTables has become a fully-fledged adult within the event tech sector, and there are multiple reasons for this. Having expanded their client portfolio, the company’s core offering is being used on a wider scale – from 14 to 36 countries – but it’s the adaptation of their system to suit other purposes that has prompted the biggest increase in business.
Speaking to Event Industry News just a few days before Event Tech Live, NetworkTables’ founder Matthijs Otto explained how this is working.
“Our system is now giving people the chance to arrange pre-scheduled 1on1 meetings at exhibitions with the exhibitors that are relevant to them. When you have the exhibitors themselves interacting with our system, the two parties have a mutually convenient meeting time set by our system. This is helping people to maximise the time they spend at the event. For conference visitors, it’s also become a tool to find the right sessions for them based on the other delegates attending. They can look at the audience profile for that session and think ‘If that session is right for that person, it will also be right for me’. As a result, they attend a session that is relevant to them and put themselves adjacent to potential new contacts.”
An innovative product is often one that also solves several problems. Having won the Event Technology Award in 2016 for Best Event Technology for Building Event Attendance, the system has been adopted by organisers as a way of streamlining tasks that would traditionally take up time, emails and spreadsheets. An example of this is the way the NetworkTables platform collects information. At a conference, the system can be utilised by session speakers for them to update all the information relevant to their presentation. This solves the issue of an organiser chasing a speaker for information like sessions titles, synopsis, and even the actual content like a PowerPoint or Keynote file.
“We’re continually working on ways to make an organiser’s job easier”, said Matthijs. “Our algorithm to automatically adjust everyone’s meeting schedules as they add more contacts is one such example, but we also love the fact that organisers are utilising the intuitive nature of our system and adapting it for their own requirements”.
You can visit NetworkTables at Event Tech Live 2017 on the 9th November at The Old Truman Brewery, London. The company has also been shortlisted for three different categories of the 2017 Event Technology Awards.