This blog isn’t intended to be the meeting and event industry version of Snopes, but every once in a while we’ll hear some chatter (repeated time and again) and realize there are a few myths we may want to dispel. Specifically, around Strategic Meetings Management (SMM).
SMM is the evolving practice of applying sound business practices to the enterprise-wide management of meetings and events. SMM as a methodology has seen tremendous growth and development over the past 10-12 years and along the way several myths about SMM have developed. However, by understanding each of these myths, the facts about them become clear.
SMM Myth 1: It’s too complex and hard to implement.
Fact: By identifying a clear path, identifying logical phases and taking it
step-by-step, SMM can be a simple, logical process.
SMM Myth 2: It’s too expensive.
Fact: Most organisations realize a savings of 10–15% within 18 months after the
implementation of technology to facilitate the process, making it expensive
SMM Myth 3: It only works for large organisations.
Fact: SMM best practices, such as centralized meeting registration, strategic
sourcing and delegate registration management, can benefit any size/type
SMM Myth 4: Success requires a mandate from the executive floor.
Fact: Many SMMPs have found success without an executive mandate, simply by
rallying internal stakeholders toward services and solutions that make their
SMM Myth 5: Technology is the silver bullet.
Fact: Technology cannot act alone – it is the facilitator of SMM and at the center
of the entire process.
Myths typically evolve out of misperceptions and generalizations about challenges and obstacles. As Strategic Meetings Management continues to evolve and mature over the coming years, more myths and misunderstandings are likely to develop. By seeking understanding and solutions to these business challenges and hurdles in SMM, the methodology will further develop into the standard practice for the management of meetings and events.