With all of the social media platforms and marketing tools out there, you’d think promoting an event could be something you do in your sleep. But come to think of it, if you know which event marketing tools to use and how to use them, you actually could! Take a look at our list of ten event marketing tools to help elevate your promotions.
1. Pre-event blogs
A photo is worth a thousand words, but an actual blog article published with that photo is worth far more when it comes to event promotions.
Blogging is one of our favorite underestimated event marketing tools. Blogs play a big part in today’s online content consumption and you’d be remiss for opting not to blog about your upcoming event. Attendees want to know what makes the event significant and why they’d be crazy to miss out. Clue them into what you have planned for your next event and promote that blog on Twitter, Facebook, and Instagram.
Bonus: be sure to include a link to the article in your bio or about section, too.
Searching through the myriad of event marketing tools for your pre-event marketing efforts? Look no more! From building a website to managing registration and/or ticket sales, Bizzabo is a fantastic event marketing tool that will help guide you through your event marketing needs. You’ll be able to build a small community around the event, online, and strengthen connections before the event even happens.
3. Press releases
It may sound outdated, but there’s something to be said for an event that makes it way into the media, both on and offline. And because a press release isn’t only to be written by PR firms or journalists, you can get started on writing and submitting yours to the media outlets that matter. By getting your event covered by the media, you’re able to further the marketing reach of your event more than you could do on your own!
EventFarm covers your customized invitations, registration, event check-in, and post-event reporting, and beyond. So, if you’re looking for a streamlined system that syncs with your CRM, EventFarm is one of the event marketing tools that’s made just for you. Best of all, you can keep track of digital memories that will help you market your event next year.
5. Facebook ads
If you’re planning an event, then you’re likely ready to spend some money on marketing and advertising. While Facebook itself isn’t a tool, per se, the ability to use Facebook Ads is an option that shouldn’t be overlooked.
By zooming in on your target demographic, location, and keywords, you’ll be able to reach a specific audience and gain traction for your event. Above all, Facebook Ads help you put your event in front of people who otherwise wouldn’t know it was even happening.
6. Live video
Instagram, Snapchat, Periscope, Facebook… these platforms all offer the ability to create and share live (or previously recorded) videos for free, so get to promoting! Documenting the process of planning the event is a great way to connect with your following and get people excited about the event you’re putting together.
It’s also a fun way to incorporate your team members and showcase the many hands involved in putting an event like yours together.
7. Email marketing
You know that list of contacts you have waiting in your proverbial rolodex? Now’s the time to put it to use. By reaching out to your email marketing list via a newsletter or email blast, you’ll know how many are being opened, clicked, and shared with others. All of which is valuable information when planning your next marketing move.
Now all that’s left is for you to decide which of these event marketing tools is right for you and your team!
Ever tried any of the event marketing tools on our list? Give us a holler on Facebook or in the comments and let us know.