What’s a better way to glean event inspiration than from your own surroundings?
CORT Event Furnishings recently challenged local event planning companies to channel their inner Angeleno and create an event design inspired by LA street art. They unveiled the three finalists at their VIP Event but it wasn’t a day of just a day of experiencing great design, it was a day of learning on the job Here are three tips we learned about drawing event inspiration from your surroundings for design.
1. Look to the local art scene
One of our favorite places to find event design inspiration is to look at the local art scene. The team at CORT challenged local event designers to pull inspiration from Los Angeles. One of the most prominent areas of interest in LA is its vibrant street art scene. There’s no shortage of smaller galleries and there’s art in every direction, sprawled across building facades. There’s also the complete opposite: there are peeks of street art on a smaller scale, on post boxes, signs, and poles.
Take a cue from your own local art scene and pull inspiration from what you see. Is your city or town known for its sculpture scene? Or brutalist architecture? Or ancient art museums? Whatever your city plays host to, draw upon a recognizable art movement and bring those elements into your event designs. For CORT’s event design contest, attendees got to experience a live street artist, Bandit, create art in front of their very eyes. This in-person creation also doubled as a way to engage attendees during the event. This tied into the touches of street art dotted throughout the event.
2. Never underestimate the use of color
One of the quickest ways to change up the feel of your event is by adding a little bit of color. You can go big with colorful statement furniture pieces or accessorize the event with bright centerpieces, plants, or signage.
Unsure of which colors to bring into your event? Pull inspiration from the seasons or use color theory and use a color that relates to the emotions you want to evoke from attendees. For example, if you’re hosting a networking event where you want to evoke excitement or happiness, try orange. If you’re attempting to evoke a more zen-like environment, opt for whites, greys, and blues.
If you’re limited on budget, not to worry. Lighting provides a solid opportunity to use color in a more economical way. For example, use gobos and colored stage lighting to brand an event with your client’s identity or logos.
3. What’s the vibe of the neighborhood?
How would you describe your immediate surroundings? Is it urban? Or suburban? Old world or newly built? Whatever the feel is, bring the outside indoors by pulling details from your neighborhood’s vibe.
Don’t stop at the neighborhood feel, pull in elements of nature into your design. CORT’s event saw elements of nature serve as backdrops for nooks throughout the lobby and venue. Hedges also serve as a great use for partitions if your venue has more of an open floor plan. If your neighborhood is more of a concrete jungle than it is lush forest, not to worry. CORT’s event saw smaller touches of nature sprinkled throughout the venue with tall shrubs and small succulent centerpieces that give a nod to the desert terrain surrounding Los Angeles.
Congratulations to the top three winners of the event: Extraordinary Events, Zoe Productions, and Dre Mode Events and to Perfect Surroundings for their event designs, and CORT Event Furnishings on a successful event. Catch a recap of the event below or see the event designs on Facebook.