You may have read my previous blog post containing advice on “Make That First Impression Count” – I have revised and added advice for formatting graphics, so I am adding it here in case you haven’t seen the original post.
Today’s technology enables us to print vibrant images and graphics – even wallpaper patterns – directly onto flame resistant foam board wall panels or onto foamcore or foamcore and Lucite. We can reproduce the print-ready ads used in magazines on a flat bed printer after you send over the files.
Important advice for file formats: when you have a logo in an image, we prefer the file to be submitted in a vector format, like PDF. If you created your file in Illustrator, then just save the file out as a PDF, using the High Quality Print option and a Level 7. If you created the file in Photoshop, the key thing here is that you want to bring in the logo as a smart object. You do that by opening the logo file as a Smart Object. Once opened, copy that into the main document and then save that as a Photoshop PDF, same settings as above. By doing this you keep the logo in its vector format and it will print up much nicer and sharper than it currently is in the jpeg format.