Shakespeare’s England, the destination management organisation for Warwickshire, is to launch a new ’Meet Shakespeare’s England’ brand to promote business tourism to both the international and domestic markets.
The brand will be officially launched at International Confex, which takes place on 1-2 March, and will promote the area as a prime destination for meetings, exhibitions, conferences and incentive travel.
The organisation set up a business tourism group in 2016 and has been working with members – who include Warwick Caste, the Royal Shakespeare Company and Birmingham Airport – to support the initiative.
Helen Peters, chief executive at Shakespeare’s England, commented: "With Shakespeare’s England moving into its fourth year of operation it seemed the right time to make it clear to the business travel community that we are not only there to promote leisure tourism.
“The introduction of the ‘Meet Shakespeare’s England’ Warwickshire brand underlines our commitment to this vital part of our role and supports our members already operating in this field.”
WATCH THE EN AWARDS 2016 HIGHLIGHTS