More than 40,000 visitors at the East of England Showground joined around 900 exhibitors from the farm machinery and equipment sector on 18-19 January for LAMMA 2017.
It was the first show since Brexit and organisers Briefing Media reported an atmosphere of cautious optimism among exhibitors and visitors, due to the improved commodity prices as a result of the vote.
Elisabeth Mork-Eidem, group head of events for Briefing Media, commented: “We were delighted by the success of LAMMA 2017. Once again we hosted more than 40,000 visitors at the UK’s leading agricultural machinery exhibition.
“They were able to see a number of new launches at the show and our sponsors and exhibitors have fed back that they were impressed both by the number of visitors and also by the positive nature of the conversations held.
“After a couple of difficult years in the market, there were many instances of this, with real business being done at the show.”
The show also played host to the LAMMA Innovation Awards, with the David Baggaley Trophy for best new product or innovation going to Witham Oil & Paint.
The 2018 edition of LAMMA will take place at the East of England Showground in Peterborough on 17-18 January.
WATCH THE EN AWARDS 2016 HIGHLIGHTS