What Is a Hotel Success Group?

It may be the key to accelerating relationships, leads, and group business deals at your property. With a network of more than 74,000 meeting planners and event professionals, Cvent is happy to provide key insights on what builds planner loyalty, and how to stay competitive even when facing off with the biggest titans in the industry. We just...

It may be the key to accelerating relationships, leads, and group business deals at your property.

With a network of more than 74,000 meeting planners and event professionals, Cvent is happy to provide key insights on what builds planner loyalty, and how to stay competitive even when facing off with the biggest titans in the industry. We just needed a way to communicate this data to you in the best way possible.

That’s why Cvent designed the Hotel Success Group (HSG). This complimentary two-hour educational luncheon is designed to help propel your group business strategy with education, custom geographical data points, and valuable networking opportunities. While onsite, attendees learn how to use bespoke data to transform group business in both the short and long term.

Perks include:

  • Insights on new features and industry best practices.
  • Learn what Cvent’s data looks like and how to use it.
  • Create a strategic business plan focused on group business sales and marketing.
  • Gain high-level market data specific to the city.

Our HSG’s have already been a big hit, and the feedback we’ve gotten has been overwhelmingly positive:

  • 94% of attendees would attend another HSG.
  • 69% of attendees were director-level or above.
  • ~400 different organizations attended in 2016.
  • 26 events in 2016 all over the U.S.

“Insightful lunch with great content from Cvent, specific to our geo market, allowing us and our peers to understand the industry trends and best practices. Must attend!”

Christelle Fourcade, Area Director of Sales – SBE Entertainment

You’ll leave knowing what trends Cvent, as an industry leader, is seeing within the group business from days’ pattern, average awarded ADR, booking window, RFP size, U.S. feeder markets, and much more.

Still on the fence? Here are our top four reasons to attend:

  • Learn – new features and best practices to elevate yourself among the competition.
  • Inspiration – discover tools and technologies to transform the way you market group business.
  • Strategize – uncover personalized insights on group data that will transform your business.
  • Network – connect with hospitality industry peers to accelerate your group business success.

To learn more about Cvent’s HSGs and schedule, follow this link.

Source: blog.cvent.com